This course is part of the 商务基础 (中文版) Specialization

Christian Terwiesch

Offered By

商务基础 (中文版) SpecializationUniversity of Pennsylvania

About this Course

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了解如何提升工作效率和提高质量标准，学会分析和改善服务业或制造业商务流程。主要概念包括流程分析、瓶颈、流程速率和库存量等。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。

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Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 5 in the

商务基础 (中文版) Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Chinese (Simplified)

Subtitles: Chinese (Simplified), English, Spanish

Instructor

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management

The Wharton School

110,202 Learners

7 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 5 in the

商务基础 (中文版) Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Chinese (Simplified)

Subtitles: Chinese (Simplified), English, Spanish

Offered by

University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Syllabus - What you will learn from this course

Week

Week 1

27 minutes to complete

第 1 单元 - 简介

为了让您能对课程和老师有一些基本了解，我们特别制作了这个短小的概述模块！

27 minutes to complete

3 videos (Total 17 min), 1 reading

3 videos

课程安排51s

运营绩效的四个维度7m

有效边界7m

1 reading

PDF10m

Week

Week 2

3 hours to complete

第 2 单元 - 流程分析

您将在本模块中学习如何找到过程分析的关键因素：流速（flow rate）和流程时间（flow time）；如何找到瓶颈；如何优化劳力和库存；如何处理有多个流动单元的复杂情况。本模块教学结束后，您将能将运营分解为了流程，然后改进流程使利润和效率最大化。

3 hours to complete

8 videos (Total 102 min), 2 readings, 2 quizzes

8 videos

第 2 单元班次 1 视频课程9m

第 2 单元班次 2 视频课程11m

第 2 单元班次 3 视频课程15m

第 2 单元班次 4 视频课程6m

第 2 单元班次 5 视频课程7m

第 2 单元班次 6 视频课程10m

第 2 单元班次 7 视频课程14m

流程分析复习26m

2 readings

PDF / Excel10m

第 2 单元练习题10m

2 practice exercises

第 2 单元 - 流程分析30m

期末考试第 2 单元30m

Week

Week 3

3 hours to complete

第 3 单元 - 生产率

您将在本模块中学习生产力的主要构成。首先，课程将介绍生产力的学术定义，然后介绍常见阻碍生产力的因素、生产力的测量方法、效益指标、改进生产力技巧和经济价值。本模块教学结束后，您将掌握如何识别、描述和测量输入和输出之间的关系，您还将能够设计策略，减少输入和提高输出，从而提高生产率。

3 hours to complete

9 videos (Total 91 min), 1 reading, 2 quizzes

9 videos

第 3 单元班次 1 视频课程7m

第 3 单元班次 2 视频课程9m

第 3 单元班次 3 视频课程6m

第 3 单元班次 4 视频课程6m

第 3 单元班次 5 视频课程12m

第 3 单元班次 6 视频课程8m

第 3 单元班次 7 视频课程9m

第 3 单元班次 8 视频课程9m

生产率复习19m

1 reading

PDF / Excel10m

2 practice exercises

第 3 单元 - 生产率30m

期末考试第 3 单元30m

Week

Week 4

6 hours to complete

第 4 单元 - 质量

质量并不是运营管理唯一的重点，但是质量对于企业长期发展和成功至关重要。本模块将介绍运营中与质量的几个主要方面，导致缺陷的常见原因、发现质量问题以及保障可靠性和标准的常用实践方法。本模块教学结束后，您将了解缺陷可能发生的原因，并且能针对质量和稳定性提出合理的方法。

6 hours to complete

25 videos (Total 282 min), 1 reading, 2 quizzes

25 videos

第 4 单元班次 1 视频课程10m

第 4 单元班次 2 视频课程19m

第 4 单元班次 3 视频课程12m

第 4 单元班次 4 视频课程9m

第 4 单元班次 5 视频课程8m

第 4 单元班次 6 视频课程7m

第 4 单元班次 7 视频课程9m

第 4 单元复习19m

多样性单元班次 1 视频课程6m

多样性单元班次 2 视频课程10m

多样性单元班次 3 视频课程14m

多样性单元班次 4 视频课程8m

多样性单元班次 5 视频课程9m

多样性单元班次 6 视频课程9m

多样性单元班次 7 视频课程9m

多样性单元班次 8 视频课程5m

多样性单元复习12m

响应力单元班次 1 视频课程9m

响应力单元班次 2 视频课程13m

响应力单元班次 3 视频课程13m

响应力单元班次 4 视频课程11m

响应力单元班次 5 视频课程9m

响应力单元班次 6 视频课程10m

响应力单元班次 7 视频课程12m

额外单元复习19m

1 reading

PDF / Excel10m

2 practice exercises

第 4 单元 - 质量 30m

期末考试第 4 单元30m

About the 商务基础 (中文版) Specialization

学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。学习目标：分析一个现实商业机会的收益与风险提出一套如何利用这个商机的策略准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面：市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。运营管理：针对新项目，构建一个生产以及（或者）服务计划。

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

运营管理概论（中文版）