About this Course
5.0
3 ratings
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 5 hours/week...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified), English...
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 5 hours/week...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified), English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

欢迎加入沃顿商学院基础课程毕业项目!

...
Reading
6 readings
Reading6 readings
欢迎加入沃顿商学院基础课程毕业项目!10m
项目时间表10m
分级和物流10m
项目模板10m
阅读10m
项目范例10m
Week
2
Hours to complete
3 hours to complete

营销视频回顾

...
Reading
14 videos (Total 165 min), 1 reading
Video14 videos
客户中心化如何盈利19m
顾客维系18m
客户开发3m
品牌和数字化营销14m
顾客和数字化营销9m
声誉和评论14m
产品生命周期3m
更多有关影响力的事例8m
更多有关影响力的事例——第二部分12m
定价策略3——心理因素9m
分销策略 1——引言13m
分销策略2——渠道设计13m
水平冲突12m
Reading1 reading
欢迎加入商学院基础专项课程毕业项目10m
Week
3
Hours to complete
1 hour to complete

运营视频回顾

...
Reading
3 videos (Total 37 min), 1 reading
Video3 videos
成本、质量、种类、响应能力7m
总结视频——个案研究20m
Reading1 reading
欢迎加入商学院基础课程毕业项目第二周课程10m
Week
4
Hours to complete
2 hours to complete

会计和金融视频回顾

...
Reading
7 videos (Total 124 min), 1 reading
Video7 videos
呆账评估15m
应收账款信息披露事例16m
库存19m
后进先出与先入先出23m
库存信息披露事例11m
3M公司:应收账款和库存17m
Reading1 reading
欢迎加入商学院基础课程毕业项目第三周课程10m

Instructor

Avatar

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the 商务基础 (中文版) Specialization

学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。...
商务基础 (中文版)

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.