About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
Chinese (Simplified)
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
Chinese (Simplified)

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

欢迎加入沃顿商学院基础课程毕业项目!

1 hour to complete
6 readings
6 readings
欢迎加入沃顿商学院基础课程毕业项目!10m
项目时间表10m
分级和物流10m
项目模板10m
阅读10m
项目范例10m
Week
2

Week 2

3 hours to complete

营销视频回顾

3 hours to complete
14 videos (Total 165 min), 1 reading
14 videos
客户中心化如何盈利19m
顾客维系18m
客户开发3m
品牌和数字化营销14m
顾客和数字化营销9m
声誉和评论14m
产品生命周期3m
更多有关影响力的事例8m
更多有关影响力的事例——第二部分12m
定价策略3——心理因素9m
分销策略 1——引言13m
分销策略2——渠道设计13m
水平冲突12m
1 reading
欢迎加入商学院基础专项课程毕业项目10m
Week
3

Week 3

1 hour to complete

运营视频回顾

1 hour to complete
3 videos (Total 37 min), 1 reading
3 videos
成本、质量、种类、响应能力7m
总结视频——个案研究20m
1 reading
欢迎加入商学院基础课程毕业项目第二周课程10m
Week
4

Week 4

2 hours to complete

会计和金融视频回顾

2 hours to complete
7 videos (Total 124 min), 1 reading
7 videos
呆账评估15m
应收账款信息披露事例16m
库存19m
后进先出与先入先出23m
库存信息披露事例11m
3M公司:应收账款和库存17m
1 reading
欢迎加入商学院基础课程毕业项目第三周课程10m

About the 商务基础 (中文版) Specialization

商务基础 (中文版)

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