学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。
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About this Course
Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Beginner Level
Approx. 7 hours to complete
Chinese (Simplified)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Beginner Level
Approx. 7 hours to complete
Chinese (Simplified)
Offered by
Syllabus - What you will learn from this course
1 hour to complete
欢迎加入沃顿商学院基础课程毕业项目!
1 hour to complete
6 readings
3 hours to complete
营销视频回顾
3 hours to complete
14 videos (Total 165 min), 1 reading
1 hour to complete
运营视频回顾
1 hour to complete
3 videos (Total 37 min), 1 reading
2 hours to complete
会计和金融视频回顾
2 hours to complete
7 videos (Total 124 min), 1 reading
About the 商务基础 (中文版) Specialization

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