About this Course

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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 9 hours to complete
Chinese (Simplified)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 9 hours to complete
Chinese (Simplified)

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

(第 1 周)品牌塑造:市场营销战略和品牌定位

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

(第 2 周)客户中心化:产品中心化思想的局限性;客户中心化的机会和挑战

2 hours to complete
9 videos (Total 81 min)
Week
3

Week 3

2 hours to complete

第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应

2 hours to complete
12 videos (Total 113 min)
Week
4

Week 4

2 hours to complete

(第 4 周)品牌塑造:有效的品牌沟通战略和重新定位战略

2 hours to complete
6 videos (Total 87 min)

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About the 商务基础 (中文版) Specialization

商务基础 (中文版)

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