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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Value-Based Selling

    Skills you'll gain: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Compensation Strategy, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Développe un site Internet gratuit avec WordPress

    Skills you'll gain: WordPress, Web Content, Content Management Systems, Content Creation, Web Presence, Content Management, Creativity

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, General Sales Practices, Presentations, Storytelling, Data Storytelling, Sales Process, Market Research, Data-Driven Decision-Making, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Strategy, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Analytics, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Proposal Writing, Leadership, Data Quality, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Publish your corporate designs on Slack with Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Design, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Brand Strategy, Shared Media, Brand Management, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Claves para el éxito de la transformación digital en Pymes: Pontificia Universidad Católica de Chile
  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • Value-Based Selling: Packt
  • Développe un site Internet gratuit avec WordPress: Coursera
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • GenAI for Sales Proposals and Presentations: Coursera
  • Transforming Your Company's Data Analytics: University of Maryland, College Park
  • Entiende el usuario típico en Facebook: Coursera

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