Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Simplilearn
Compétences que vous acquerrez: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
Débutant · Spécialisation · 1 à 3 mois

AI Business School
Compétences que vous acquerrez: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Customer Relationship Management, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Google Ads, Forecasting
Préparer un diplôme
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Analyse exploratoire des données (AED), Modélisation prédictive, Apprentissage automatique appliqué, Études de cas, Technologies émergentes, Efficacité du marketing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Marketing Strategies, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Information Privacy
Intermédiaire · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation
Intermédiaire · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermédiaire · Cours · 1 à 4 semaines