Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Machine Learning, JSON, Data Processing, Natural Language Processing, Machine Learning Algorithms, Exploratory Data Analysis, Python Programming
Préparer un diplôme
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Connaissance du client, Ingénierie de requête, Tests A/B, Matériel de marketing, Stratégies de marketing, Analyse marketing, Création de contenu, Publicité, IA générative, Contenu des réseaux sociaux, ChatGPT, OpenAI, Conception marketing, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Universidades Anáhuac
Compétences que vous acquerrez: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce
Débutant · Certificat Professionnel · 3 à 6 mois
Universidade de São Paulo
Compétences que vous acquerrez: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
Mixte · Cours · 1 à 3 mois

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development
Débutant · Cours · 1 à 4 semaines

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Content Marketing, Smart Goals, Key Performance Indicators (KPIs), Customer Engagement
Débutant · Cours · 1 à 3 mois