Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Compétences que vous acquerrez: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Data Visualization Software, Plot (Graphics), MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation
Débutant · Spécialisation · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
Débutant · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
Débutant · Cours · 1 à 4 semaines

University of California, Davis
Compétences que vous acquerrez: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermédiaire · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Network Analysis, Social Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Text Mining, Data Structures, Data Visualization, Natural Language Processing, Scientific Visualization, Python Programming, Data Manipulation
Préparer un diplôme
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Digital Assets, Asset Management, Metadata Management, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Business Systems Analysis, Cloud Computing, Benchmarking, Vendor Management, Scalability, Hybrid Cloud Computing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning
Débutant · Cours · 1 à 4 semaines

Simplilearn
Compétences que vous acquerrez: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management
Débutant · Spécialisation · 1 à 3 mois

The State University of New York
Compétences que vous acquerrez: Stratégies de marketing, LinkedIn, Marketing stratégique, L'image de marque, Examen par les pairs, Relations publiques, Réseautage professionnel, Conscience de soi, Retour d'information constructif, Présentations, Stratégies promotionnelles, Marketing, Communication marketing, Gestion de la marque
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Design Strategies, Logo Design, Email Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Color Theory
Débutant · Cours · 1 à 4 semaines