Enhance Marketing with AI: Tools for Optimal Campaigns is an intermediate-level course designed for marketing professionals ready to harness artificial intelligence for transformative campaign results. In today's data-driven marketing landscape, AI tools are no longer optional—they're essential for competitive advantage. This course equips you with practical skills to implement AI agents for automation, master prompt engineering for brand-aligned content creation, and integrate analytics tools for comprehensive performance tracking. Through real-world case studies from Nike, Coca-Cola, and IBM Watson, you'll learn to transform manual marketing processes into intelligent, data-driven workflows. The course combines strategic frameworks with hands-on applications, enabling you to immediately apply AI tools to your marketing challenges. By completion, you'll have the knowledge to design AI-powered campaigns that save time, improve targeting, and deliver measurable business results. Whether you're optimizing social media strategies, creating compelling content, or analyzing customer journeys, this course provides the AI marketing foundation you need to lead in the digital age.
Profitez d'une croissance illimitée avec un an de Coursera Plus pour 199 $ (régulièrement 399 $). Économisez maintenant.
Expérience recommandée
Compétences que vous acquerrez
- Catégorie : Social Media Management
- Catégorie : Data-Driven Decision-Making
- Catégorie : Content Marketing
- Catégorie : Customer experience improvement
- Catégorie : AI Personalization
- Catégorie : MarTech
- Catégorie : Marketing Strategies
- Catégorie : AI Enablement
- Catégorie : Customer Relationship Management
- Catégorie : Marketing
- Catégorie : Marketing Effectiveness
- Catégorie : Prompt Engineering
- Catégorie : Marketing Automation
- Catégorie : Agentic Workflows
- Catégorie : Marketing Analytics
- Catégorie : Advertising Campaigns
Détails à connaître
Ajouter à votre profil LinkedIn
décembre 2025
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Il y a 3 modules dans ce cours
In this foundational lesson, learners will discover how AI agents revolutionize marketing workflows by automating repetitive tasks like campaign planning, social media scheduling, and A/B testing. Through real-world examples from Nike and Spotify, students will explore the transformation from manual processes to intelligent automation, learning to identify opportunities for AI integration in their own marketing strategies.
Inclus
3 vidéos2 lectures1 devoir
This lesson focuses on the strategic art of prompt engineering to generate compelling, brand-consistent content while leveraging AI for sentiment tracking and audience insights. Through hands-on practice with real-world examples from Coca-Cola's AI-driven campaigns, learners will master the techniques for crafting effective prompts that maintain brand voice and utilize AI-powered sentiment analysis to enhance content relevance and audience engagement.
Inclus
2 vidéos2 lectures1 devoir
In this final lesson, learners will master the integration of CRM systems with AI analytics tools to enable comprehensive performance tracking and strategic optimization. Through practical examples from retail CRM implementations and IBM Watson's marketing analytics, students will learn to transform raw data into actionable insights that drive measurable marketing success and inform strategic decision-making.
Inclus
3 vidéos2 lectures3 devoirs
Instructeur
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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¹ Certains travaux de ce cours sont notés par l'IA. Pour ces travaux, vos Données internes seront utilisées conformément à Notification de confidentialité de Coursera.