Analyze Marketing: Define and Apply Strategy

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Analyze Marketing: Define and Apply Strategy

This course is part of Marketing Analysis and KPIs Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Clear target audience definition is the foundation of effective marketing - without knowing who you're serving, every decision becomes guesswork.
Value propositions must communicate concrete, differentiated benefits that directly address customer needs rather than generic product features.
SWOT analysis provides a structured approach to strategic thinking that transforms scattered observations into actionable business insights.
Strategic marketing success depends on systematic frameworks, not intuition.

Skills you'll gain

Details to know

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Build your subject-matter expertise

This course is part of the Marketing Analysis and KPIs Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Ready to decode the language of marketing success? This course transforms complex marketing jargon into practical skills you can apply immediately.

This Short Course was created to help digital marketing professionals accomplish foundational strategic analysis that drives business decisions. By completing this course, you'll be able to clearly articulate who your customers are and why they should choose your product, then systematically analyze your competitive position using proven frameworks. These core competencies form the bedrock of every successful marketing campaign and strategic business plan. By the end of this course, you will be able to: - Define target audiences with precision and create compelling value propositions - Apply SWOT analysis to reveal strategic opportunities and competitive advantages This course is unique because it bridges the gap between marketing theory and real-world application, giving you immediately actionable frameworks that marketing professionals use daily to make strategic decisions. To be successful in this course, you should have basic business awareness and interest in understanding how companies position themselves in the marketplace.

Learners will master foundational marketing concepts by defining target audiences with precision and creating compelling value propositions that communicate concrete, differentiated benefits to customers.

What's included

3 videos1 reading1 assignment

3 videos Total 23 minutes

Fundamental Marketing Concepts: Target Audience and Value Proposition 6 minutes
Target Audience and Value Proposition Fundamentals 9 minutes
Understanding Target Audience Through Practical Analysis 7 minutes

1 reading Total 8 minutes

Strategic Audience Identification and Value Creation 8 minutes

1 assignment Total 3 minutes

Marketing Concepts Knowledge Check 3 minutes

Learners will master the SWOT analysis framework by systematically categorizing internal strengths and weaknesses alongside external opportunities and threats to create strategic business insights for decision-making.

What's included

3 videos1 reading2 assignments

3 videos Total 24 minutes

Apply SWOT Framework for Product Analysis 5 minutes
Strategic Product Analysis Using SWOT Framework 11 minutes
Applying SWOT Framework for Product Analysis Using Templates 8 minutes

1 reading Total 10 minutes

SWOT Framework for Product Analysis 10 minutes

2 assignments Total 15 minutes

Product SWOT Analysis Application Knowledge Check 3 minutes
Marketing Fundamentals and SWOT Analysis Assessment 12 minutes

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Instructor

Hurix Digital

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236 Courses 10,949 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.