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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,846 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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101 - 125 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Andres E

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Sep 1, 2023

Great beginner course to digital marketing and some foundational concepts like SEO, SEM, marketing funnel, and customer personas.

The course is engaging and fun by providing activities that teach you the concepts learned.

Highly recommended course for those interested in learning digital marketing.

By Jennifer F

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Sep 29, 2022

I enjoyed all the content and explanations, is impressive how they can explain complex terms in a simple way. Thank you very much! I studied marketing more than 10 years ago, so this has been a update in my knowledges and i feel motivated to finish all the courses in this certification.

By Hady A

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Dec 30, 2022

I highly recommend this course for anyone looking to improve their understanding of social media advertising and the role of an e-commerce specialist or digital marketer. The content was well-organized and easy to follow, and I found the information to be very helpful and relevant.

By Alex D

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Sep 30, 2022

This second course of "Google, Attract and Engage Customers with Digital Marketing" was an amazing learning experience to further my knowledge of "Online Marketing and E-Commerce". I enjoyed learning about the teaching on creating online digital marketing ads. Thank you very much!

By RAJANI K C

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Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Sylvester N

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Feb 9, 2024

I did a little research and realized that this course is very relevant in the job market. In addition, the course is convenient as you get to follow your schedule. There are also multiple resources available, from videos, reading notes, and activities. You will enjoy the process.

By Ashish C

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Jul 28, 2023

The course was excellent—very simple and interactive. The content was presented in an easy-to-understand manner, making the learning process enjoyable. The interactive elements kept me engaged throughout, fostering a positive and enriching learning experience. Highly recommended!

By Aisha T

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Aug 8, 2022

It's helpful to be informed of the changes that have occurred. Excellent work from the instructor. In general, the training will be quite helpful in my day-to-day work. “ Really well done; made a dull subject fascinating and was obviously very passionate about traffic management!

By Ashish E

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Sep 1, 2022

"Coach AK" the best teacher ever the way he explains the way take a pause before appreciating or explaining an important topic, the way he move his head like waving it. He makes the course commendable that doesn't rest of the instructors are bad but definetely Coach AK is best.

By Yogesh S

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Dec 13, 2022

Awesome course, current scenarios theory explained in brief with the practical project, to learn it will get time but it all depends on your dedication. Yes, the respective course will give you a brief idea of the real scenario and the confidence to handle practical work.

By priya s

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Aug 31, 2022

The course is amzing and so do the coach AK. Everything is explained by him in a sucha simple manner that even the beginers like me can easily undrerstand. The small quiz, assignment and the links are enough to ensure to check the knowledge that we gained at each step.

By JT J

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Sep 9, 2023

Pretty good course, overall. I know a fair bit about digital marketing, already, and this hammered some previous knowledge down and introduced me to some new concepts. Excellent work by the instructor who was very succinct and soothing while conveying the material.

By Doyinsola O

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Sep 22, 2022

This course broke down Search Engine Optimization in a way I never thought was possible. The practice quizzes and exemplar involved a hands-on-deck approach that I loved. I was able to see the things I had been missing. Thanks to the tutors for putting this together.

By Mildred H

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Mar 6, 2024

This was the most engaging presenter in the entire 7-course series. I appreciate the effort to introduce each video in a unique way every time. The material was very well organized even during the videos, facilitating the note taking process in an organized manner.

By Tatiana V S C

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Jul 27, 2023

Sin duda, el curso "Atraer y captar clientes con el marketing digital" es un recurso excepcional para comprender las estrategias de marketing digital. Abarca una amplia gama de temas y proporciona ejemplos prácticos. Personalmente, disfruté mucho haciendo el curso.

By Ismail H

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Apr 29, 2023

This is the best course I have completed so far, I was very happy after completing it, it was hard and I was able to complete it because this course represents the first step in my career in the field of digital marketing. Many thanks to those who carried it out.

By Anup S

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Oct 2, 2022

I havent tried any other course since this one is recommended by Google itself. Though I have considerable experience in Search Engine Marketing & SEO, the course is really challenging and teaches a quite a few new strategies. I recommend this course.

By Briana M

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Oct 14, 2022

Absolutely amazingly informative and guided strongly toward acheiving learning development! Is this considered an example of keyword stuffing, I mean I honestly believe these words but now that I am reading it I find it humorous the choice of words.

By Oscar H

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Sep 19, 2022

The activities were actually pretty engaging and made you take your time to think about the responses. It's challenging enough to make you think for yourself and the answered activities helped to see what other things you could've done differently.

By Peiqi C

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Jun 22, 2023

It was quite difficult for me to understand many of the terms, so I had to take a lot of notes to complete the assignments and get to where I am now. I am grateful to Coach AK for providing amazing content that I was able to learn from gracefully.

By Lyssa B H

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Apr 16, 2023

This was a lot of information. I failed a few times on quizzes but I never gave up. I love how challenging this course was to make sure I understood the vast knowledge from SEO - SEM - creating Google Ads & how they all overlap with one another.

By alaa b

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Feb 10, 2023

Great course! It starts by explaining essential marketing concepts like SEO, SEM, and display advertising. After that, it provides the know-how to do them. I would recommend it to everyone who is interested in learning about digital marketing.

By Syed S B

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Jan 28, 2024

It was really an amazing learning journey. I really enjoyed getting taught by Coach AK the choice of words used in this program was really understandable and the program was well organized I thoroughly enjoyed learning SEO and SEM. Great job!

By J. M A

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Oct 9, 2023

Excellent course. The instructor was very knowledgeable and easy to understand. The assignments helped provide hands-on experience in creating marketing personas and crafting responsive ads. I highly recommend the specialization and courses.

By Peace O

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Mar 8, 2023

Look! This course is fire. I struggled sincerely but I am practicing building my own website whilst carefully implementing what has been taught us. I highly recommend this course for anyone that is serious about becoming a digital marketer.