Behavior Architecture - Understanding Human Behavior

Ends tomorrow! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Behavior Architecture - Understanding Human Behavior

Instructor: Fractal Analytics Academy

8,060 already enrolled

Included with Learn more

Ask Coursera

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop a better understanding of traditional human behavior theories.
Establish a connection between the human brain and behavior.
Identify the loopholes in traditional human behavior theories.
Assess the importance of different factors that come into play in human decision-making and apply new techniques to influence human behavior.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps?

In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and discover innovative strategies to better understand and influence human behavior. Designed for beginners and those with some prior knowledge, this course welcomes professionals, students, and enthusiasts from diverse backgrounds. If you’re curious about what drives human decisions and want actionable insights, this course is for you.

In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.

What's included

8 videos6 readings2 assignments

8 videosTotal 51 minutes

Course Introduction2 minutes
Human behavior - An Overview8 minutes
Why Are We Failing?6 minutes
Understanding the Human Brain9 minutes
Consciousness and Decision-making7 minutes
Unravelling the Non-Conscious10 minutes
The Human Brain and Sports4 minutes
Expert talk with Tanya Upadhyay4 minutes

6 readingsTotal 170 minutes

Course Syllabus15 minutes
Shankar Vedantam keynote: "The Hidden Brain" -- Strata + Hadoop 201410 minutes
Why Good Leaders Make Bad Decisions45 minutes
Harsha Unplugged - An Interview with Sachin Tendulkar 10 minutes
Non-conscious Behavior and Sports30 minutes
Peter McLeod et al. From eye movements to actions: how batsmen hit the ball.60 minutes

2 assignmentsTotal 40 minutes

Practice Quiz: Behavioral Brain Teaser10 minutes
Graded Quiz: Brains, Behavior and more30 minutes

In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.

What's included

4 videos2 readings2 assignments1 discussion prompt

4 videosTotal 24 minutes

Emotions and decision-making8 minutes
Understanding emotions5 minutes
Impact of context6 minutes
Decoding heuristics6 minutes

2 readingsTotal 55 minutes

How emotions work | Neuroscientist Lisa Feldman Barrett10 minutes
Dominic, B. (2017, July 5). Why no “paan” stains in our metro stations?45 minutes

2 assignmentsTotal 40 minutes

Practice Quiz: Determinants of Decision10 minutes
Graded Quiz: Decoding Decision Making30 minutes

1 discussion promptTotal 15 minutes

Context & Behavior15 minutes

In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.

What's included

5 videos3 readings1 assignment1 peer review

5 videosTotal 31 minutes

Rewind. Play.6 minutes
Etho Lab? What's that?6 minutes
New ways of influencing human behavior8 minutes
Understanding micro stimuli9 minutes
The Conclusion3 minutes

3 readingsTotal 165 minutes

Final Mile, Impact Stories- Railway Safety60 minutes
Fostering Effective Communication Between Humans and Machines.45 minutes
A Case Study: HIV Prevention with adolescent girls and young women60 minutes

1 assignmentTotal 10 minutes

Practice Quiz: On Exploration10 minutes

1 peer reviewTotal 120 minutes

The Gym Scenario120 minutes

Instructor

Fractal Analytics Academy

Fractal Analytics

23 Courses138,561 learners

Offered by

Fractal Analytics

Explore more from Philosophy

EDUCBA
Organizational Behavior Models and Workplace Dynamics
Course
Status: Free Trial
Northeastern University
Understanding & Influencing Workplace Behavior
Course
MedCerts
Applied Behavior Analysis (ABA) Introduction
Course
Status: Free Trial
IESE Business School
Organizational Behavior: How to Manage People
Course
Status: Free Trial

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.