Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

Un curso completo y muy bien estructurado. Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección. La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación. En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

As promised, the trip has been really entertaining for me.

There are many and very good examples to settle the content and these are good and up-to-date.

The way of evaluating is also correct. The individual projects and exercises per unit are a good way, more than a simple questionnaire, to know if you have really assimilated what you have seen in each unit, and seeing the work of the other students also helps to understand in which areas you can improve.

Thanks for the tour!

I really appreciate this course. I learnt so much things that I am really grateful for the opportunity. It definitely worth cost and time. I recommend it.

It's just too bad that many are just focused on getting good grades it's juste like business and I didn't like those comments in discussion forums. Finally you can't really count on others students and you have to find solutions by yourself.

course is good however there are a lot off issues with marking your peers....!!!! there are never enough peer assignments to mark....however if you email the support then they fix that right away! I wouldn't not do the course because of the above however it had to be said especially when you have taken other course in this great platform where I didn't have any similar issues

I gained a really good insight on which methods are used to create a Brand Strategy & Identity. The assignments were very good to put the learnings into practice. However, the times estimated to complete the module were much more, if you want to submit great work and don't do it on a superficial level. I also wished to get more in depth feedback by my peers.

The part on brand touchpoints isn't accurate as it describes about the brand identity elements (typography, color, etc.) where it should be about the customer touchpoints like website, packaging, email, etc. And some of the assignments instruction and rubric isn't quite the same like the lessons that are being given.

I think topics around segmentation are very well covered in this course.

The instructor could share more reading material especially around topics like Brand values, personality etc.

Lastly, it would help to also get instructor to review Capstone assignment at least so we get good feedback.

Good content & good methods of explanation.

Strategic Brand Management: Building, Measuring & Brand Equity by Keller, K. L (2015), the link provided is no longer available. Kindly mail me the content once this message has been read by the concerned authorities.

The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

Excelent course for design your own branding identity!!

Very well done! Challenging and interesting. Recomended

I learned a lot from this course!

Well explained and interesting...

Very Interactive course.

Really good course for learning the basics of building a brand identity and everything that it entails. The only downside I would say is the peer reviews - I spent a lot of time on my assignments and then when I came to score other peoples the scoring system was so simple and just asked questions like 'did they include this' rather than scoring it on the quality and accuracy of the work. It makes you think you could probably complete the course by doing the bare minimum. Would be much better if a professional graded you!

I liked the content of this course for the most part, however I found that the assignments were not laid out very well and the rubric for success was not communicated prior to the assignment being completed so a few times I felt like I was guessing at what I was to do and Google searching examples. I have taken a few coursera courses prior to this one and they were laid out with much better transparency.

Se aprende mucho pero la forma de evaluación de conocimientos no la encuentro la mejor. Corregirse entre alumnos no demuestra tu real conocimiento al tema. Quizás sería bueno buscar otra forma de evaluar para no basarse en los alumnos, que no son expertos en el tema.

Some of the reading material which was shared in between the lessons, seemed to be of sub-optimal level. Those materials could have been better. Other-wise the course was good.

I think an investment in a better microphone and a little more patience for speaking clearly and slowly would make this course better. sorry about that

Definitely for beginners! If you have ever studied marketing, advertising, or branding, this course will feel very basic and introductory to you.

i felt i needed more examples, it was all so quick and not all was understood

beginners level.

This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.