Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
This course is part of the Branding: The Creative Journey Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Logo
- Brand
- Brand Identity
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Introduction to branding: Segmentation.
DEFINING THE VALUE
BUILDING A BRAND HOUSE
BRAND MARKS AND VISUAL EXPRESSIONS
Reviews
- 5 stars78.91%
- 4 stars14.49%
- 3 stars4.53%
- 2 stars1.17%
- 1 star0.87%
TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY
It has a really wide scope. It introduces you to what a brand needs and how does it affect our perception as users. very good.
This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.
This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.
This was a fantastic course. I really appreciate the ideas and the techniques instructor teaches. I learnt something new.
About the Branding: The Creative Journey Specialization

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