Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
This course is part of the Branding: The Creative Journey Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Logo
- Brand
- Brand Identity
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Introduction to branding: Segmentation.
DEFINING THE VALUE
BUILDING A BRAND HOUSE
BRAND MARKS AND VISUAL EXPRESSIONS
Reviews
- 5 stars79.03%
- 4 stars14.51%
- 3 stars4.54%
- 2 stars1.02%
- 1 star0.87%
TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY
Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!
This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.
I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.
This course has been conducted in a simple, interesting and easy manner.
The content is to the point, and yet engaging.
About the Branding: The Creative Journey Specialization

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