About this Course

55,364 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 14 hours to complete
English

Skills you will gain

  • Advertising
  • Logo
  • Brand
  • Brand Identity
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 14 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up93%(6,114 ratings)
Week1
Week 1
3 hours to complete

Introduction to branding: Segmentation.

3 hours to complete
9 videos (Total 42 min), 5 readings, 2 quizzes
Week2
Week 2
3 hours to complete

DEFINING THE VALUE

3 hours to complete
7 videos (Total 29 min), 2 readings, 2 quizzes
Week3
Week 3
3 hours to complete

BUILDING A BRAND HOUSE

3 hours to complete
9 videos (Total 37 min), 4 readings, 2 quizzes
Week4
Week 4
3 hours to complete

BRAND MARKS AND VISUAL EXPRESSIONS

3 hours to complete
8 videos (Total 30 min), 1 reading, 2 quizzes

Reviews

TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY

View all reviews

About the Branding: The Creative Journey Specialization

Branding: The Creative Journey

Frequently Asked Questions

More questions? Visit the Learner Help Center.