IE Business School

Brand Identity and Strategy

This course is part of Branding: The Creative Journey Specialization

Taught in English

Some content may not be translated

70,647 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(785 reviews)

|

93%

Intermediate level
Some related experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 quiz

Course

Gain insight into a topic and learn the fundamentals

4.7

(785 reviews)

|

93%

Intermediate level
Some related experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Branding: The Creative Journey Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

In this module, students will be welcomed to the course and introduced to what makes a brand and how they are built. They will explore how we decide upon which brands we love and hate and how that affects our perception of the brand. Finally they will look at segmentation and the iceberg model and how they can zero in on the correct consumer.

What's included

9 videos5 readings2 peer reviews1 discussion prompt

In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

What's included

7 videos2 readings2 peer reviews2 discussion prompts

In module 3, students will gain an introduction to brand houses and be shown examples of some of the most interesting ones available to the public. They will start to explore brand personality and image and finally begin to create their own brand houses for a brand that they love.

What's included

9 videos4 readings2 peer reviews

In week 4, we look in detail at the more visual aspects of a brand: the logo, name and colors. By understanding the nuances between different types of fonts, colors or logotypes, we start to see how brand identity is crafted, through some of the most well-known examples.

What's included

8 videos1 reading2 peer reviews1 discussion prompt

What's included

4 videos4 readings1 quiz1 peer review

Instructor

Instructor ratings
4.8 (284 ratings)
MARÍA EIZAGUIRRE DIÉGUEZ
IE Business School
1 Course70,647 learners

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Recommended if you're interested in Marketing

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4.7

785 reviews

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