Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
This course is part of the Branding: The Creative Journey Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Logo
- Brand
- Brand Identity
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to branding: Segmentation.
DEFINING THE VALUE
BUILDING A BRAND HOUSE
BRAND MARKS AND VISUAL EXPRESSIONS
Reviews
- 5 stars78.94%
- 4 stars14.47%
- 3 stars4.53%
- 2 stars1.16%
- 1 star0.87%
TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY
Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.
You will love this course as a means to expand your knowledge on branding. Easy to follow. Workload is not overwhelming and course information is enjoyable to learn.
It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!
This was a fantastic course. I really appreciate the ideas and the techniques instructor teaches. I learnt something new.
About the Branding: The Creative Journey Specialization

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