Fundação Instituto de Administração
Cultura e Consumo no Marketing Digital
Fundação Instituto de Administração

Cultura e Consumo no Marketing Digital

This course is part of Tópicos em Gestão Intercultural Specialization

Taught in Portuguese (Brazil)

Sandra Salgado
Julio Meneghini

Instructors: Sandra Salgado

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

31 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

31 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Tópicos em Gestão Intercultural Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Partiremos de uma visão que fundamenta os cruzamentos entre cultura e consumo, oferecendo uma visão que marque as diferenças nas formas de interação com as marcas a partir de diversos locais do planeta. Será compartilhada uma visão de como o código cultural fundamenta comportamentos e cria um racional que torna obrigatório a cada marca entender as necessidades específicas e desejos de seus consumidores, conforme as heranças culturais de cada país ou região.

What's included

6 videos12 readings7 quizzes

Neste módulo, abordaremos como identificar as melhores oportunidades a serem desenvolvidas no mercado. Serão examinadas, também, as diferenças demográficas, psicográficas, culturais e comportamentais dos consumidores para identificar possíveis grupos e assim desenvolver estratégias de ação para cada grupo.

What's included

6 videos12 readings7 quizzes

Será mostrado como o mix de marketing tradicional (4Ps) e a visão mais moderna (7Ps) influenciam as táticas de marketing de empresas ao redor do mundo. Entender tais pontos será de fundamental importância para aplicar uma gestão efetiva do marketing internacional e de acesso aos canais de distribuição global.

What's included

6 videos12 readings7 quizzes

As transformações do século XXI demandam uma visão completa dos eixos culturais e de tecnologia. O marketing internacional surge como uma ferramenta fundamental para apoiar as empresas a direcionar esforços que demandam liderança, organização e acompanhamento globais.

What's included

6 videos12 readings7 quizzes

Instructors

Sandra Salgado
Fundação Instituto de Administração
1 Course121 learners

Offered by

Recommended if you're interested in Marketing

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