About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 32 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Compreender as estruturas básicas para segmentação e posicionamento de marcas no mercado global
  • Entender estratégias de comunicação para internacionalização das marca
  • Entender como as mudanças culturais impactam os hábitos de consumo
  • Ter consciência cultural que guiam as atividades de marketing para acessar o mercado global
  • Entender os 4 Ps e os novos 7 Ps no marketing internacional
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 32 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1

Week 1

8 hours to complete

Cultura e Consumo no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week
2

Week 2

8 hours to complete

Segmentação e Posicionamento no Marketing Digital

8 hours to complete
6 videos (Total 33 min), 12 readings, 7 quizzes
Week
3

Week 3

8 hours to complete

4 Ps e os Novos 7 Ps no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week
4

Week 4

8 hours to complete

Gerenciamento e inovações para o Marketing Internacional

8 hours to complete
6 videos (Total 27 min), 12 readings, 7 quizzes

About the Tópicos em Gestão Intercultural Specialization

Tópicos em Gestão Intercultural

Frequently Asked Questions

More questions? Visit the Learner Help Center.