About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Compreender as estruturas básicas para segmentação e posicionamento de marcas no mercado global
  • Entender estratégias de comunicação para internacionalização das marca
  • Entender como as mudanças culturais impactam os hábitos de consumo
  • Ter consciência cultural que guiam as atividades de marketing para acessar o mercado global
  • Entender os 4 Ps e os novos 7 Ps no marketing internacional
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Cultura e Consumo no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week2
Week 2
8 hours to complete

Segmentação e Posicionamento no Marketing Digital

8 hours to complete
6 videos (Total 33 min), 12 readings, 7 quizzes
Week3
Week 3
8 hours to complete

4 Ps e os Novos 7 Ps no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week4
Week 4
8 hours to complete

Gerenciamento e inovações para o Marketing Internacional

8 hours to complete
6 videos (Total 27 min), 12 readings, 7 quizzes

About the Tópicos em Gestão Intercultural Specialization

Tópicos em Gestão Intercultural

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