About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Compreender as estruturas básicas para segmentação e posicionamento de marcas no mercado global
  • Entender estratégias de comunicação para internacionalização das marca
  • Entender como as mudanças culturais impactam os hábitos de consumo
  • Ter consciência cultural que guiam as atividades de marketing para acessar o mercado global
  • Entender os 4 Ps e os novos 7 Ps no marketing internacional
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Conhecimentos básicos de Marketing.

Approx. 31 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
8 hours to complete

Cultura e Consumo no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week2
Week 2
8 hours to complete

Segmentação e Posicionamento no Marketing Digital

8 hours to complete
6 videos (Total 33 min), 12 readings, 7 quizzes
Week3
Week 3
8 hours to complete

4 Ps e os Novos 7 Ps no Marketing Internacional

8 hours to complete
6 videos (Total 29 min), 12 readings, 7 quizzes
Week4
Week 4
8 hours to complete

Gerenciamento e inovações para o Marketing Internacional

8 hours to complete
6 videos (Total 27 min), 12 readings, 7 quizzes

About the Tópicos em Gestão Intercultural Specialization

Tópicos em Gestão Intercultural

Frequently Asked Questions

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