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Learner Reviews & Feedback for International Hospitality & Healthcare Services Marketing by Yonsei University

432 ratings
120 reviews

About the Course

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top reviews


Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!


Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

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76 - 100 of 121 Reviews for International Hospitality & Healthcare Services Marketing

By Amit S

Sep 29, 2021

Perfet to start with.

By Rayees A L

Jun 27, 2020

Great fully satisfied

By Ana M d C

Aug 9, 2020

An excellent option

By kiran c

May 20, 2020

good explaination


Apr 20, 2020

Well explained 🙏

By Wickramaarachchi, P

Nov 11, 2020

Great course👍👍

By Fernando D S S

Jul 1, 2020

Awesome teacher!

By Albina D

Feb 21, 2019

well structured


Apr 24, 2021

I'm so excited

By Dominik B

Mar 28, 2020

Good overview!

By MR. R N

Jun 4, 2020

Very good one

By Ben J

Sep 8, 2020

very useful

By Shanu P S

Oct 17, 2018


By Mohamed I

Mar 20, 2021

i love it

By alhasnaa o

Jan 15, 2020

well desi

By suraj k

May 27, 2019


By Diego A P G

Mar 8, 2017



Sep 26, 2020


By Mouhcine A

Nov 26, 2018



Mar 24, 2018



Jan 20, 2022


By Mohamed N

Mar 15, 2019



Apr 16, 2022

This course was very informative and the instructor definitely presented key concepts which will help me with my career. Thank you! However, a couple of the videos were labeled as private and therefore inaccessible to me. Also, the transcription text had many errors which made it difficult for me to read along with the video, which is how I learn best. So, for these last two reasons, I had to remove one star from the overall value.

By Juan C d A H

May 7, 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

By Karolis K

Mar 13, 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?