About this Course
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Flexible deadlines

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Beginner Level

Approx. 24 hours to complete

Suggested: 5 weeks of study, 2 - 4 hours/week...

English

Subtitles: English, Chinese (Simplified)

Skills you will gain

Healthcare ManagementInsuranceHealthcare MarketingMedical Device

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 24 hours to complete

Suggested: 5 weeks of study, 2 - 4 hours/week...

English

Subtitles: English, Chinese (Simplified)

Learners taking this Course are

  • Pharmacists
  • Medical Doctors
  • Nurses
  • Economists
  • Account Managers

Syllabus - What you will learn from this course

Week
1
4 hours to complete

EVOLUTION OF THE HEALTHCARE MARKETPLACE

13 videos (Total 81 min), 4 quizzes
13 videos
Welcome to the Healthcare Marketplace Overview Course2m
About Stephen T. Parente or 'My Five Hats'5m
Ahoy There and Welcome Aboard!33s
Module 1 Overview2m
1.1.1 Marketplace Overview7m
1.1.2 Healthcare Spending Drivers10m
1.1.3 Healthcare Quality Trends5m
1.2.1 Market Evolution: Pre-World War II9m
1.2.2 Market Evolution: Post-World War II11m
1.2.3 Market Evolution: Health Cost Growth6m
1.3.1 Key Issues for the 21st Century6m
1.3.2 Effects of Health Behaviors6m
3 practice exercises
Introduction to the Healthcare Marketplace10m
Pre-War Sector Evolution10m
Post-War to Multi Trillion Global Economy10m
Week
2
3 hours to complete

PHYSICIAN AND HOSPITAL SERVICES MARKET

14 videos (Total 105 min), 5 quizzes
14 videos
2.1.1 Provider Market Overview10m
2.1.2 Price Discrimination in Practice3m
2.1.3 Physician Market Evolution11m
2.1.4 Physician Sites of Care6m
2.2.1 Physicians in the 21st Century2m
2.2.2 What is a Physician?6m
2.3.1 Hospital Market Evolution13m
2.3.2 Hospital Features Today6m
2.3.3 Hospital Scale and Scope7m
2.3.4 Hospital Issues Today11m
2.3.5 Quality and Safety7m
2.4.1 Hospital Future Trends6m
2.4.2 Policy Impact on Hospitals9m
5 practice exercises
Healthcare Delivery Evolution10m
Physician Market10m
Hospital and Institution Market12m
Hospital Market Trajectory10m
Physician and Hospital Services Market20m
Week
3
3 hours to complete

INSURANCE MARKET

14 videos (Total 112 min), 4 quizzes
14 videos
3.1.1 Risky Business5m
3.1.2 Utility of Wealth9m
3.1.3 How Does Insurance Work?6m
3.1.4 Moral Hazard and Adverse Selection7m
3.2.1 Early Public Health Insurance7m
3.2.2 Early U.S. Private Insurance10m
3.2.3 Major Points of Inflection8m
3.2.4 Health Insurance Today11m
3.3.1 The Uninsured Problem7m
3.3.2 America's 100 Year Health Reform Opera9m
3.3.3 Current U.S. Health Reform10m
3.3.4 Future Health Reform - Part 19m
3.3.4 Future Health Reform - Part 28m
4 practice exercises
What is Health Insurance?10m
Evolution of Health Insurance10m
Health Reform Now and Eternal10m
Insurance Market20m
Week
4
2 hours to complete

MEDICAL TECHNOLOGY MARKETS

11 videos (Total 64 min), 4 quizzes
11 videos
4.1.1 What is a Device? What is a Drug?2m
4.1.2 Medical Device Evolution7m
4.1.3 Medical Devices Today5m
4.1.4 Vision 2010 Case11m
4.2.1 How Does a New Technology Make Money?4m
4.2.2 Obtaining FDA Approval for Pharmaceuticals4m
4.2.3 Obtaining FDA Approval for Medical Devices6m
4.3.1 The Drive Towards Cost-Effectiveness6m
4.3.2 Preparing a Global Health Technology ‘Dossier’6m
4.3.3 Pharma & Device Convergence5m
4 practice exercises
Medical Technology Evolution10m
Pharmaceuticals & Regulatory Pathways10m
Measuring Medical Technology Value10m
Medical Technology Market20m
4.4
90 ReviewsChevron Right

17%

got a tangible career benefit from this course

10%

got a pay increase or promotion

Top reviews from Healthcare Marketplace

By MRMar 10th 2018

Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.

By SSAug 30th 2017

Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.

Instructor

Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

About University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

About the Healthcare Marketplace Specialization

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.