About this Course

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Learner Career Outcomes

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Learner Career Outcomes

20%

started a new career after completing these courses

12%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Minnesota

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The Pharmaceutical Industry: Bench Science to Bedside

3 hours to complete
12 videos (Total 66 min)
12 videos
Meet Steve Parente (or "My Five Hats")5m
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4m
1.1.1 Pharmaceuticals: From Bench to Bedside5m
1.1.2 Pharmaceutical Industry: Drug Development Challenges3m
1.1.3 Pharmaceutical Industry: Intellectual Property7m
1.2.1 Pharmaceutical Industry: Food & Drug Administration3m
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44m
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6m
1.3.1 Pharmaceutical Reimbursement: US Market5m
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5m
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7m
4 practice exercises
Pharma Bench Science30m
Pharma Regulatory30m
Pharma Reimbursement30m
The Pharmaceutical Industry: Bench Science to Bedside30m
Week
2

Week 2

4 hours to complete

Pharmaceutical Market Deployment & Management

4 hours to complete
9 videos (Total 69 min)
9 videos
2.1.2 Who are your Customers?4m
2.1.3 Who or what Influences your Customer?9m
2.2.1 Early Competitors in Brand Space10m
2.2.2 Global Space Competitors9m
2.2.3 Generic and Over the Counter (OTC)5m
2.3.1 Trends in Cancer Drugs5m
2.3.2 British Criteria for Cancer Drug Payment6m
2.3.3 U.S. Criteria for Cancer Drug Payment7m
3 practice exercises
Pharma Marketing Plan30m
Pharma Competitor Analysis30m
UK vs. US Policy for Cancer Drugs30m
Week
3

Week 3

3 hours to complete

The Medical Device Industry: Bench Science to Bedside

3 hours to complete
9 videos (Total 48 min)
9 videos
3.1.2 Device Failure5m
3.1.3 Medical Device and Pharma Convergence4m
3.2.1 Reimbursement Coding3m
3.2.2 Payment to Healthcare Providers4m
3.2.3 Medical Device Industry: Reimbursement Strategy4m
3.3.1 U.S. Device Public Reimbursement6m
3.3.2 U.S. Device Private Insurer Reimbursement5m
3.3.3 Medical Device Reimbursement Outside U.S.5m
4 practice exercises
Medical Device Innovation30m
Medical Device Regulatory30m
Device Reimbursement30m
Medical Device Bench Science to Bedside30m
Week
4

Week 4

3 hours to complete

Medical Device Market Deployment & Management

3 hours to complete
10 videos (Total 60 min)
10 videos
4.1.1 Medical Device Industry: Market Space6m
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6m
4.1.3 Medical Device Industry: Global Partnerships6m
4.2.1 Medical Device: Device Competitor Analysis5m
4.2.2 Medical Device: Global Competitor Analysis3m
4.2.3 The 510k: Friend or Foe?6m
4.3.1 Go to Market6m
4.3.2 Managing Market Share7m
4.3.3 Keeping the Product Fresh and Safe in the Long Run7m
4 practice exercises
Device Market Plan30m
Device Competitor Analysis30m
Device Sales & Risk30m
Device Market Deployment & Management30m

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About the Healthcare Marketplace Specialization

Healthcare Marketplace

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