About this Course
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Flexible deadlines

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Beginner Level

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English, Spanish

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English, Spanish

Syllabus - What you will learn from this course

Week
1
2 hours to complete

The Pharmaceutical Industry: Bench Science to Bedside

12 videos (Total 66 min), 4 quizzes
12 videos
1.1.1 Pharmaceuticals: From Bench to Bedside5m
1.1.2 Pharmaceutical Industry: Drug Development Challenges3m
1.1.3 Pharmaceutical Industry: Intellectual Property7m
1.2.1 Pharmaceutical Industry: Food & Drug Administration3m
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44m
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6m
1.3.1 Pharmaceutical Reimbursement: US Market5m
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5m
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7m
4 practice exercises
Pharma Bench Science10m
Pharma Regulatory10m
Pharma Reimbursement10m
The Pharmaceutical Industry: Bench Science to Bedside20m
Week
2
4 hours to complete

Pharmaceutical Market Deployment & Management

9 videos (Total 69 min), 4 quizzes
9 videos
2.2.1 Early Competitors in Brand Space10m
2.2.2 Global Space Competitors9m
2.2.3 Generic and Over the Counter (OTC)5m
2.3.1 Trends in Cancer Drugs5m
2.3.2 British Criteria for Cancer Drug Payment6m
2.3.3 U.S. Criteria for Cancer Drug Payment7m
3 practice exercises
Pharma Marketing Plan10m
Pharma Competitor Analysis10m
UK vs. US Policy for Cancer Drugs10m
Week
3
2 hours to complete

The Medical Device Industry: Bench Science to Bedside

9 videos (Total 48 min), 4 quizzes
9 videos
3.2.1 Reimbursement Coding3m
3.2.2 Payment to Healthcare Providers4m
3.2.3 Medical Device Industry: Reimbursement Strategy4m
3.3.1 U.S. Device Public Reimbursement6m
3.3.2 U.S. Device Private Insurer Reimbursement5m
3.3.3 Medical Device Reimbursement Outside U.S.5m
4 practice exercises
Medical Device Innovation10m
Medical Device Regulatory10m
Device Reimbursement10m
Medical Device Bench Science to Bedside20m
Week
4
2 hours to complete

Medical Device Market Deployment & Management

10 videos (Total 60 min), 4 quizzes
10 videos
4.1.3 Medical Device Industry: Global Partnerships6m
4.2.1 Medical Device: Device Competitor Analysis5m
4.2.2 Medical Device: Global Competitor Analysis3m
4.2.3 The 510k: Friend or Foe?6m
4.3.1 Go to Market6m
4.3.2 Managing Market Share7m
4.3.3 Keeping the Product Fresh and Safe in the Long Run7m
4 practice exercises
Device Market Plan10m
Device Competitor Analysis10m
Device Sales & Risk10m
Device Market Deployment & Management20m
4.3
54 ReviewsChevron Right

20%

started a new career after completing these courses

12%

got a tangible career benefit from this course

Top reviews from Pharmaceutical and Medical Device Innovations

By BKJul 15th 2017

Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.

By NLAug 16th 2017

Loved this class too. It was well done. Classes presented at a good pace for keeping my attention while the information was really interesting.

Instructors

Avatar

Bryana Mayer

Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

About University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

About the Healthcare Marketplace Specialization

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.