University of Minnesota
Pharmaceutical and Medical Device Innovations
University of Minnesota

Pharmaceutical and Medical Device Innovations

This course is part of Healthcare Marketplace Specialization

Taught in English

Some content may not be translated

Stephen T Parente

Instructor: Stephen T Parente

33,279 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(717 reviews)

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92%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

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Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(717 reviews)

|

92%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Healthcare Marketplace Specialization
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There are 4 modules in this course

In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.

What's included

12 videos4 quizzes

In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.

What's included

9 videos3 quizzes1 peer review

In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.

What's included

9 videos4 quizzes

In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.

What's included

10 videos4 quizzes

Instructor

Instructor ratings
4.4 (126 ratings)
Stephen T Parente
University of Minnesota
3 Courses62,230 learners

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