The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
Healthcare Marketplace Specialization
Launch your career in the healthcare marketplace. Master your understanding of the complex and wealthy industry of healthcare.
Offered By
Skills you will gain
How the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 5 Courses in this Specialization
Healthcare Marketplace
In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection. Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate. At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.
Healthcare Delivery Providers
Welcome to the exciting world of Healthcare Delivery Providers! This second course in the Healthcare Marketplace Specialization will help you understand the various providers of healthcare across the U.S. delivery continuum. We will explore the unique value proposition of the various providers- from hospitals and clinics to physicians to community based providers. We will dissect this important value chain using various lenses such as- site of care delivery, people who provide the care and payers who pay for care. You will also learn about the challenges facing these providers and the innovations they are creating in order to help transform this important industry. I will use readings such as a case study and videos to make this learning more experiential for you, so that you can see and feel the world of healthcare delivery. I will also explain the various acronyms and specialized terms used in healthcare, so that you become more proficient and familiar with the language. Given the fact that Healthcare is one of the largest industries in the U.S. and growing at an rapid pace, it is critical that current and future leaders understand the internal and external drivers that are shaping this industry. Current and future leaders will need to constantly innovate in order to sustain this industry into the future- by creating value for the end customer and the entire population, as well as increasing engagement of the humans who work within this industry. Get ready to take a deep dive into the complex ocean that is U.S. healthcare delivery- and make sure your oxygen tank is securely fastened!
Pharmaceutical and Medical Device Innovations
This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
Medical Technology and Evaluation
Innovations in medical technologies are one of the leading areas of economic growth in the world. Whether new technologies take the form of pharmaceutical, medical device, biotechnology, information technology of some combination of these innovations, the opportunities for both private enterprise and social welfare are substantial. However, these innovations are not without cost, and require reimbursement from either a privately or publicly financed health care delivery system to enter the marketplace. This course aims to provide knowledge of the concepts, data, and methodology required to critically evaluate new medical technologies in order to secure financial investment, reimbursement, and regulatory compliance objectives, such as FDA approval. The course is designed to provide understanding of the analytic tools needed to evaluate medical technologies. After completing this course, students will have the skills needed to: - Understand the reimbursement systems financing medical technology use. - Understand the role of government and regulatory agencies in the development and use of new medical technologies. - Identify a population to be served by a medical technology. - Use health care data to evaluate a medical technology. - Perform cost/benefit and cost/effectiveness analysis of a new technology.
Instructors
Stephen T Parente
Professor
Dr. Rahul Koranne
Faculty
Bryana Mayer
Lecturer
Eric Barrette
Director of ResearchAbout University of Minnesota
Frequently Asked Questions
What is the refund policy?
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
How long does it take to complete the Specialization?
There are four courses and one capstone course. Each course course will last approximately 4 to 5 weeks. The capstone is expected to be between 6 to 8 weeks.
How often is each course in the Specialization offered?
Courses will run with cohorts starting approximately every two weeks.
What background knowledge is necessary?
This course covers the fundamentals of the healthcare marketplace at a beginners level. It is beginners level because no prior experience or courses in the healthcare marketplace are necessary, but it is a college-level course in which learners are expected to think carefully about conceptual and practical issues.
The ideal learner will have at least two years of college experience, but college experience is not required.
Do I need to take the courses in a specific order?
Taking the courses in sequence is strongly recommended.
Will I earn university credit for completing the Specialization?
No. (Not at this time).
What will I be able to do upon completing the Specialization?
The specialization will help the learner understand the vast career opportunities in the multi-trillion dollar health care sector. Often, people understand a tiny piece of the healthcare market - most likely as patient. This specialization will give learners a holistic view of a complex and wealthy industry with literally hundreds of thousands of career openings every year. In terms of careers, better positions are available to those with a more strategic sense of the industry and what career arc they hope to achieve.
How is this learning experience different from other similar learning experiences?
Online courses on health care management are not unique. However, this Specialization with its different components is different from other courses currently available for three reasons. First, no competing course provides as holistic a view of all the major sub-sectors of the healthcare market. Many focus exclusively on hospital or physician administration. Some talk of the mechanics of healthcare payment by insurers. Second, no other health care management course is so skilled oriented. The focus on market sizing and cost-benefit analysis - two very strategic abilities - is rare if not singular only to this offering. Finally, no program offers a capstone in valuing new medical innovation. New medical innovation drives the industry and is the clear expectation of any advanced society of what the medical industry should achieve at its best.
Is work experience necessary?
Yes, though relevant work experience is beneficial. The course material is most directly relevant to managers either working in or aspiring to work in the healthcare market. This industry has many components. The course is designed to give a landscape view of many critical parts ranging from health care delivery to financing and technology development. The context of the material is not limited to any particular occupations, industries, or regions.
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