LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business.
In the course, Marti explains the key market trends that you will encounter and will provide you with a handy practical toolbox. The course features interviews with industry professionals as well as very motivating and interesting lectures that will help you open your mind and better understand everything in the course. Be part of this disruption that technology is having in the legal sector and join Professor Marti during this exciting new course.
Legal Tech & Startups
Offered By
IE Business School
Syllabus - What you will learn from this course
Week
1Introduction and first steps
12 videos (Total 84 min), 3 readings, 1 quiz
12 videos
Disrupting the legal sector with technology4m
Legal Startup4m
Interview: Dan Martin Katz - Professor Chicago-Kent College of Law7m
Principal Legal Tech business areas – Market Place and Practice Management9m
Principal Legal Tech business areas – Documents and Case Management6m
Principal Legal Tech business areas – Legal Research and Online Lawyers7m
Most relevant companies in online tech7m
Innovation and legal education with Javier de Cendra8m
Be an entrepreneur6m
Starting a business6m
Glossary and basic concepts7m
3 readings
"A revolution in legal services"10m
"Artificial intelligence disrupting the business of law"10m
Important concepts45m
1 practice exercise
Let´s make sure you got it right!15m
Week
2The Business idea
18 videos (Total 65 min), 7 readings, 2 quizzes
18 videos
The idea5m
Where do good ideas come from?4m
Share your idea3m
A good business idea3m
The business model3m
Protect your idea3m
Introduction2m
Big data and legal4m
Blockchain and legal4m
Bots and legal3m
Machine learning and legal4m
Virtual reality and legal2m
New professionals with Javier de Cendra6m
Interview: Daniel Lewis - Ravel Law CEO & Co-founder3m
Business Model Canvas – Infrastructure and Offering3m
Business Model Canvas – Customers1m
Business Model Canvas - Finances1m
LegalZoom and Rocket Lawyer2m
7 readings
"How to Get Startup Ideas"10m
The idea maze10m
"Fear of bad ideas"10m
"How Big Data Is Disrupting Law Firms And The Legal Profession"10m
"A Guide to Four Technologies Disrupting Legal Tech"10m
"Create products that people love by validating your idea first"10m
"There's always time to launch your dream"10m
1 practice exercise
Let´s make sure you got it right!10m
Week
3Resources and execution
17 videos (Total 51 min), 10 readings, 1 quiz
17 videos
What resources do you need?2m
Do you really need a “Business Plan”?3m
How to finance your project?6m
Building your core team3m
Professional skills for lawyers with Javier de Cendra8m
Hiring “attractive” employees3m
MVP3m
Agile management3m
Introduction1m
Email, docs and collaborations1m
Build a web page2m
Build an ecommerce website2m
Big data and Machine Learning for Legal Tech1m
Blockchain1m
Work tools1m
Dashboards2m
10 readings
"Writing a Business Plan"10m
Why a startup's initial business plan doesn't matter that much10m
"16 Common Questions About Fundraising"10m
"Fundraising Mistakes Founders Make"10m
"How to Hire Great People"10m
"Minimum Viable Product: a guide"10m
Product Hunt Began as an Email List10m
"DIY vs Delegate"10m
"The Hacker's Guide to Investors"10m
"How to Ruin Your Company with One Bad Process"10m
1 practice exercise
Let´s make sure you got it right!10m
Week
4Growing and accelerating your Legal Tech Startup
14 videos (Total 59 min), 9 readings, 1 quiz
14 videos
Online marketing7m
Online marketing tools7m
Offline marketing3m
Social marketing2m
Inbound marketing3m
CRM3m
What is “Growth hacking”?5m
Social marketing growth: Dropbox, Paypal and Hotmail4m
Data driven companies concept5m
KPI´s5m
Lean startup model3m
A/B testing3m
Wrap up with Javier de Cendra2m
9 readings
"From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy"10m
"How to create a profitable Freemium startup"10m
"What are the best books or web resources on Growth Hacking and User Acquisition?"10m
"Why the Lean Start-Up Changes Everything"10m
"The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them"10m
"4 Growth Hacking Strategies That Work Like Magic"10m
"20 Growth-Hacking Strategists You Should Follow In 2016"10m
"Vanity Metrics vs. Actionable Metrics"10m
"Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies"10m
1 practice exercise
Let´s make sure you got it right!10m
Instructor
Marti Manent
ProfessorDirector Programa Legal Bridge to Silicon Valley
About IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Is financial aid available?
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