About this course: LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business. In the course, Marti explains the key market trends that you will encounter and will provide you with a handy practical toolbox. The course features interviews with industry professionals as well as very motivating and interesting lectures that will help you open your mind and better understand everything in the course. Be part of this disruption that technology is having in the legal sector and join Professor Marti during this exciting new course.
Created by: IE Business School
Taught by: Marti Manent, Professor
Director Programa Legal Bridge to Silicon Valley
| Level | Intermediate |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction and first steps
12 videos, 3 readings
- Video: Disrupting the legal sector with technology
- Video: Legal Startup
- Reading: "A revolution in legal services"
- Reading: "Artificial intelligence disrupting the business of law"
- Video: Interview: Dan Martin Katz - Professor Chicago-Kent College of Law
- Video: Principal Legal Tech business areas – Market Place and Practice Management
- Video: Principal Legal Tech business areas – Documents and Case Management
- Video: Principal Legal Tech business areas – Legal Research and Online Lawyers
- Video: Most relevant companies in online tech
- Video: Innovation and legal education with Javier de Cendra
- Discussion Prompt: Reading and arguing
- Video: Be an entrepreneur
- Video: Starting a business
- Video: Glossary and basic concepts
- Reading: Important concepts
Graded: Let´s make sure you got it right!
WEEK 2
The Business idea
18 videos, 7 readings
- Video: Where do good ideas come from?
- Reading: "How to Get Startup Ideas"
- Reading: The idea maze
- Reading: "Fear of bad ideas"
- Video: Share your idea
- Video: A good business idea
- Video: The business model
- Video: Protect your idea
- Video: Introduction
- Video: Big data and legal
- Reading: "How Big Data Is Disrupting Law Firms And The Legal Profession"
- Video: Blockchain and legal
- Video: Bots and legal
- Video: Machine learning and legal
- Video: Virtual reality and legal
- Video: New professionals with Javier de Cendra
- Reading: "A Guide to Four Technologies Disrupting Legal Tech"
- Video: Interview: Daniel Lewis - Ravel Law CEO & Co-founder
- Video: Business Model Canvas – Infrastructure and Offering
- Video: Business Model Canvas – Customers
- Video: Business Model Canvas - Finances
- Video: LegalZoom and Rocket Lawyer
- Reading: "Create products that people love by validating your idea first"
- Reading: "There's always time to launch your dream"
- Discussion Prompt: Reading and arguing
Graded: Practice for the Business Model Canvas
Graded: Let´s make sure you got it right!
WEEK 3
Resources and execution
17 videos, 10 readings
- Video: What resources do you need?
- Video: Do you really need a “Business Plan”?
- Reading: "Writing a Business Plan"
- Reading: Why a startup's initial business plan doesn't matter that much
- Video: How to finance your project?
- Reading: "16 Common Questions About Fundraising"
- Reading: "Fundraising Mistakes Founders Make"
- Video: Building your core team
- Video: Professional skills for lawyers with Javier de Cendra
- Video: Hiring “attractive” employees
- Reading: "How to Hire Great People"
- Video: MVP
- Reading: "Minimum Viable Product: a guide"
- Reading: Product Hunt Began as an Email List
- Video: Agile management
- Reading: "DIY vs Delegate"
- Video: Introduction
- Video: Email, docs and collaborations
- Video: Build a web page
- Video: Build an ecommerce website
- Video: Big data and Machine Learning for Legal Tech
- Video: Blockchain
- Video: Work tools
- Video: Dashboards
- Reading: "The Hacker's Guide to Investors"
- Reading: "How to Ruin Your Company with One Bad Process"
- Discussion Prompt: Reading and arguing
Graded: Let´s make sure you got it right!
WEEK 4
Growing and accelerating your Legal Tech Startup
14 videos, 9 readings
- Video: Online marketing
- Video: Online marketing tools
- Video: Offline marketing
- Video: Social marketing
- Video: Inbound marketing
- Video: CRM
- Reading: "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy"
- Reading: "How to create a profitable Freemium startup"
- Video: What is “Growth hacking”?
- Reading: "What are the best books or web resources on Growth Hacking and User Acquisition?"
- Video: Social marketing growth: Dropbox, Paypal and Hotmail
- Reading: "Why the Lean Start-Up Changes Everything"
- Reading: "The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them"
- Reading: "4 Growth Hacking Strategies That Work Like Magic"
- Reading: "20 Growth-Hacking Strategists You Should Follow In 2016"
- Video: Data driven companies concept
- Video: KPI´s
- Reading: "Vanity Metrics vs. Actionable Metrics"
- Video: Lean startup model
- Video: A/B testing
- Reading: "Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies"
- Video: Wrap up with Javier de Cendra
- Discussion Prompt: Reading and arguing
Graded: Let´s make sure you got it right!
FAQs
How It Works
Coursework
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Creators
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Pricing
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Ratings and Reviews
EXCELENTE!!!
It´s a great introductory course for the area. I just respectfully suggest to improve on the teacher´s english pronunciation.
The course looks a bit superficial to me. Maybe that's because I've spent a lot of time investigating the related issues myself before. I'll continue with more in-depth studies of certain topics most relevant to my business plans.
Also, this course is more about startups in general than about legal tech. However, all the basic concepts of startup development were illustrated with examples relevant to legal tech, and all major areas where legal tech startups may succeed were described.
So if you are not familiar with startup methodology, economics, marketing etc. - I highly recommend taking this course. If you are not a novice in the startup world, but you need an overview of the current state of legal tech and market possibilities in this area - you may be interested in week 1 specifically.
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I think the quizzes were too superficial, for most were solvable without even watching the video lectures. Despite this fact, I found the course very instructive and the reading materials were superb!! It was nice to follow this course!