Mastering Digital Communication: Effective Online Engagement

Mastering Digital Communication: Effective Online Engagement

Taught in English


Gain insight into a topic and learn the fundamentals

João Freitas

Instructor: João Freitas

Beginner level

Recommended experience

7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify key digital communication platforms and their unique features.

  • Implement strategies for crafting engaging content tailored to different digital mediums.

  • Construct a comprehensive digital communication plan that addresses diverse audience needs.

  • Evaluate the effectiveness of digital communication campaigns using analytics tools.

Details to know

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May 2024


4 assignments

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There are 4 modules in this course

Introduction to Digital Communication provides a foundational understanding of digital communication, exploring its importance, key concepts, and audience targeting strategies.

What's included

10 videos4 readings1 assignment2 discussion prompts

Module 2 focuses on communication through various formats, including email, webinars, and social media. Participants will learn essential skills for effective communication in the digital age.

What's included

10 videos3 readings1 assignment2 discussion prompts

Module 3 focuses on content creation strategies essential for digital communication, covering crafting compelling written and visual content as well as leveraging user-generated content (UGC) for brand engagement.

What's included

10 videos3 readings1 assignment2 discussion prompts

Module 4 delves into the evolving landscape of digital communication, focusing on crisis management, ethical considerations, and future trends. Participants will explore strategies for managing crises using digital tools, ethical guidelines for online communication, and upcoming trends shaping the digital communication landscape.

What's included

11 videos3 readings1 assignment2 discussion prompts


João Freitas
2 Courses1,276 learners

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