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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,287 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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26 - 50 of 4,540 Reviews for Successful Negotiation: Essential Strategies and Skills


Feb 2, 2019

Great Learning


Jul 27, 2019


By Kathryn K

May 17, 2017

So much to like about this course and I really enjoyed the final actual exercise of a negotiation. Chief complaints: 1) the final is nothing like the quizzes interspersed throughout the lecture, and 2) a horrendous number of typos in the transcripts of the videos, including major ones (e.g., Pearl Evidence Rule instead of Parole Evidence Rule and many more like that). For a class that has been taken by supposedly "hundreds of thousands" of students, many of which paid for a certificate, you would think the have plenty of resources to provide a clean copy of the text -- in consideration of our non-English students if nothing else. And yes, I did submit that comment to the course mentors, who suggested I volunteer my time (after paying for a certificate) to go clean up their transcript. Right.

By Sidney R

Jun 26, 2020

Video content is difficult to follow. Instructor asks a lot of questions without providing answers to the audience. Very heavy on stories and examples, but leaves out basic need-to-know content like definitions to vocabulary words that the instructor continuously refers to. I often found myself pausing the video lecture to Google a topic because the instructor provides no information about it, assumes the viewer is already well-versed in the subject, and jumps right over an explanation then launches into a 15-minute example. The course material per week is very lengthy because the instructor uses too many examples or speaks in monotone; I found myself pausing the video and simply reading the subtitled text beneath the video to actually learn the content.

By Uladzislau L

Aug 17, 2015

It was definitely a bad idea to take up this course as my first MooC I took seriously. Professor George J. Siedel’s course was too well-structured, consistent and practical, and have raised my MooC expectations level so high, that now, being absolutely hungry with massive online education, I face certain difficulties in finding a course to keep to the same level. But I go on believing that it's possible.

As for the practical application of the knowledge obtained - it’s too early to make conclusions, but having tried some techniques in reality, I find them very helpful.

What’s also great: now, getting a bit deeper in some of the issues raised by the course, say, negotiator’s decision making psychology, I find out that what I see in 10 different sources, had already been covered by this only course.

And the final practical task was a bit of mind-blowing for me. In a good sense.

Thank you very much for the experience!

By Birgit S

May 23, 2020

The combination of real-life examples and the theory behind is a rich and insightful learning experience. The videos with Prof Siedel are not only interesting to watch but also a superb inspiration.

One more highlight in the course is the case study to conduct a negotation - could be with another student from around the globe and receive straight feedback.

An excellent course I can highly recommend.

By Irene J

Apr 20, 2023

It's actually not a very practical course. It can only be described as an academic explanation on the basis of "what is negotiation?" What I'm looking forward to is a course that I can immediately apply to a real business negotiation situation. The course is generally good in quality, but is more suitable for students/practitioners in the field of law.

For business negotiations, I recommend Secrets of Power Negotiating by Roger Dawson

By Nalleli R

Feb 19, 2020

I think this training s more appropriate for lawyers than normal people, I was hopping to learn more about negotiation techniques and it was a times very technical.

By Nooruddin T

Feb 15, 2018

First of all a big thank you to Coursera for giving opportunity to millions of students to avail excellent distance learning. I have the privilege to complete many courses offered by Coursera. With regard to this particular course "successful negotiation - essential strategies and skills" , the course is very well planned. Although it is planned and executed by the Senior and Renowned Professor of Michigan University, however, the course material, examples, pictorials and presentations are kept very simple for easy learning of students from various disciplines. To me, since I am a Supply Chain Professional, this course gave me further insight into the core areas of negotiation i.e. planning, tactics, contracts and evaluation. i must thank teacher Mr. George Siedel for including many examples, most of them were real and from teachers personal and professional life which was very helpful to me in understanding.

Thanks and best wishes to my fellow students in their future endeavors.

By Eduards K

Dec 16, 2018

As an introduction to the topic it seems to provide essential information. Having little to no previous experience in negotiation it provides useful insight and different perspective. The pace of the videos seems too slow at times, but the content is relevant to the topic and assessment questions have some difficulty. Surely worth the time and effort.

By Executive D

May 3, 2020

I have been involved in negotiations in my job role quite frequently. I am feeling enlightened and empowered in the process of negotiation now. Looking forward to future negotiation opportunities with much more confidence now.

By Wong Y L

May 28, 2020

Great learning experience. Topic is very relevant to our modern daily life. Definitely help me to improve my career and build a better relationship. Mr. Siedel's teaching is clear and precise, easy to understand. Thank you!

By Ritesh T

May 6, 2020

It's a great MOOC course and instructor's led very well throughout the course . Thanks to George siedel sir, his explaining technique and examples clears concept very well.

A must have transferable skill it is- Negotiation.

By Harry H

May 4, 2020

Great self paced tutorial. Easy to comprehend topics and principles. Quizzes are good method for understanding concepts. You are able to retake final exam and quizzes until you master the material.

By Matías A H

May 4, 2020

This is a very complete course that will give you tools for your daily personal and professional life. The teacher is excellent and the contents he teaches too. Do not hesitate to take this course!


May 21, 2020

This is a very interesting course available on Courseera. The concepts are well explained with interaction and real life examples and makes us easy to relate and use in our day to day negotiation.

By Nayan B

Apr 18, 2019

Great Course, For Negotiation!!

By Adriana B Q

Feb 5, 2016

Excellent approach and content.

By Евгений Б

Oct 13, 2015

The course is absolutely great!

By Alain F

Aug 23, 2015

Very interesting and useful.

Mr Siedel is bright and explains well.

The whole course is worth spending time on it, even if you have the experience in negotiations already.

It helps to rationalise and don't forget any aspect of the negotiation process up to the conclusion.

Some concepts could be difficult to really understand if you don't get already an exposure to the American business culture.

By Andra T

Jan 16, 2016

Profoundly knowledgeable, but very soft spoken Professor - was difficult to maintain interest and energy especially in this remote learning medium.

Decided to table this course for a while and revisit when my learning attitude is calmer and more in-line with his communication style.

By Martono d

Jan 12, 2021

Not very useful for international student or people outside the states.

By Antonio M R

May 26, 2020

I have nothing but gratitude to the University of Michigan for the course “Successful Negotiation: Essential Strategies and Skills”. Especially to Professor George Siedel for sharing his valuable knowledge and professional experience in such a humble and kind way and for being able to convey his passion for this discipline.

Negotiation is a fundamental skill that we must learn how to use and this course has far exceeded my initial expectations, providing me with a scientific and conceptual framework, tools, techniques and tips that I will be able to use in both my personal and professional career.

It has been a great experience to learn at my own pace and alongside students from all over the world. I found this course very thorough and filled with plenty of case studies that were extremely helpful in understanding the concepts. I would definitely recommend it to everyone who would like to start this interesting journey through negotiation or to fine-tune skills.

The thoughts and ideas will surely stay with me for a long time. Thank you for not just the academic lessons, but life lessons as well.

By Basil A H A

Jun 28, 2020

Dear Professor George Siedel Esq.,

Dear Staff of Business & Law Faculty at Michigan University Esq.,

First of all, I would like to thank all the staff involved in presenting this great course in general and Professor George Siedel in particular. I would like to admit that the lectures were not only exciting, but also rich in important terms and information about law and life in general. This course is different from the other great courses that I had taken because it made me look differently to life and I learned a lot of information about courts, companies, attorneys, ADR, agreements, contracts, and other daily life experiences related to negotiation and enforcing the law. Finally, I would like to thank you again for giving me an interesting and pleasant time learning with the distinguished teaching given by the best instructors world wide.

By Украинцева А А

Jun 2, 2020

I was hesitant on taking online courses before, though I was surprised on how connected I felt to the teacher and materials explained through the videos. Mr Sidel is a great teacher and communicator, it was a very enjoyable experience of learling something new which definitely inspired me to take on more courses.

I would recommend this course to a friend or a colleague interested in learning something new in this field or revisiting something they have already known but haven't systematized.

I hold a high regard for humour and a good system for essential information, that can be very useful in real life and work. Additional praise on the excellent examples to illustrate materials which made it easier to remember.

It was a great opportunity to study as face to face is always better but not always possible!