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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,283 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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76 - 100 of 4,540 Reviews for Successful Negotiation: Essential Strategies and Skills

By Antigoni S

May 24, 2020

Participating in this course was a remarkable experience. Mr Shield is a great professor who structured the course in the most effective way possible. I feel 100% a better negotiator after completing this course.

By Mohammad E

Feb 28, 2018

Changed my life. Literally. I have saved so much money on things I would have paid full price for, without using tricks or manipulations; rather, strategies like anchoring, among many others. Highly recommend!

By Janetta M

Jun 26, 2020

What a mild mannered Professor, whose easy to follow. He gave ample examples to reinforce the concepts. Good course, but like with anything else, if you put in the work you’ll retain more and get better results!

By Stefano M Z

May 6, 2020

Extremely useful course giving scientific framework to a discipline that was much assumed as "born-with" rather than to be mastered. As marketing professional, I found the course very on point for my daily work.


Dec 10, 2020

Excellent experience of learning, from a great teacher/professor.

By Mohamed N B

Aug 22, 2020

The course is good but there is too much talk for nothing , you need to be brief and right to the point

By Dr. R

Sep 11, 2020

Very Theoretical. Expected lot of activity to get the complete knowledge.

By Natan C

Apr 26, 2022

This course took me to a very high level professionally. This course here in Brazil is like a Technician/bachelor's degree. Big companies in Brazil, in my technology area, want to hire me, just because I have taught such a rigorous and knowledge-rich course.

The test was very difficult, I had to study a lot to pass, but I managed to do it thanks to a lot of study and dedication. Don't be fooled and don't think it's easy, to carry the shield of a university as renowned as Michigan demands a lot from the student. Only we who have earned the diploma know how difficult it is to achieve. Dedicate yourself, in the end everything will be gratifying.

Thanks to the professor for the excellent knowledge of the course. My sincere thanks to coursera for providing me with this support and knowledge. Thank you very much!

Natan Cunha's 2022'

By Brock Q

Jan 11, 2020

Admittedly, I was worried that my attention would be significantly compromised by watching a video of another man staring back at me, and talking for hours. This was very professionally done, and to draw from the experience of a very capable professor and businessman, with ample relevant examples... made this actually very enjoyable.

I probably owe an apology to my wife for sitting through and listening to my account of the construction arbitration case, and the differences between common and civil law, but we'll strike that one up to enrichment... So she's welcome! Thank you, Mr. Siedel!

By Adnan A K N

Nov 12, 2023

"Successful Negotiation: Essential Strategies and Skills" is a must for anyone seeking to hone their negotiation skills and achieve success in various aspects of life. Whether you're negotiating in a business context, navigating personal relationships, or dealing with everyday situations, the strategies and skills imparted in this course are universally applicable. I wholeheartedly recommend this course to individuals at all levels of negotiation expertise. It's a transformative journey that equips you with the tools to negotiate not just successfully but ethically and collaboratively.

By Mikulskaja V

Apr 10, 2020

Thanks to Coursera and the University of Michigan for the opportunity to study this course. In my first higher education, I’m a master of business management, so I have systematically improved my skills in this area. Currently, I am a TV presenter and producer. In my work, there are often disputes, conflicts, negotiations and deals. Now I am ready for them at 100%. Professor George Siedel is an excellent teacher and I am impressed by his presentation of the material. Lectures enliven and dilute interesting examples. Thank you and welcome to Ukraine !!

By Laura M

Mar 13, 2017

This was the best course I have taken so far. Very informative, the right balance between theory and (lots of) practice, prof. Siedel is a real expert and a great teacher. As a psychologist with no background in law or economy, I struggled at times with course material. This however made me even more motivated to go through lectures once more and I was able to understand everything even better than after the first try. Elm Street exercise and the debrief afterwards were the best! Thank you Coursera for this course! Greetings from Zagreb, Croatia! :)

By Kamal S

May 3, 2020

Loved the course from start to the end. The way of Professor to share the ideas meanwhile the course and way to describe the theory along with suitable examples was amazing.

One more thing, I have never seen such faculty who is making you more familiar to his country as well his own town by telling you the stories and facts of the same. Professor Siedel is very fascinated to teach the course and importance of it. I really recommending this course as this is essential for everyone. Thanks Coursera and University of Michigan.

By מיכאל ל

Apr 3, 2020

Thank you very much for this interesting course, I enjoyed it very much!

I am an Israeli lawyer, and as you may assume the role obliges having strong negotiation skills. I find this course very helpful to understand the fundamentals of any kind of negotiation and it gives practical tools to have it done successfully.

I hope you are doing well and stay safe during this challenging period.

I wish you health and great luck, and please do continue creating such wonderful academic courses.

Best regards,

Michael Lvovsky.

By Tabibur R

Apr 18, 2020

The way course is outlined really noteworthy. Every unit is described very clearly with practical example. To be a successful negotiator, I think this course can be path provider. Because from beginner to skillful negotiator, everything is depicted in this course. Just need patience and understanding to grab the overall course material. Above all, Mr. Siedel makes this course so attractive. His lecture is excellent. Opinion varies from person to person. All I said from my learning and understanding through this course.


Jun 12, 2020

Professor Siedel is the best instructor I've ever had in an online class. I really liked the very informative content of the class but mostly the teaching approach that he used from beginning to end. He helps learners understand the complex terms by giving great real life examples and his methodology in general is wonderful!!! I wish I could take another class with him as the professor. I highly recommend this class that will change your perspective in so many ways and make a big impact in your future negotiations.

By Sharon Y W

Jul 19, 2016

The best course I've had on Coursera. It's really informative, detailed in a carefully structure, which gives clear overview of how we are about to learn and what's the key takeaway. The instructor is articulate, knowledgeable but not boring at all. Unlike a lot of courses on coursera, this course provides longer weeks to complete this subject, which allows beginners to learn more about negotiation, from basics to tactics, and I look forward to the final game on the last week. I highly recommend this course!

By Atif M

Jul 11, 2020

This course has given me the skills to deal better with the issues that I face on daily basis, especially at work. I feel more confident at work when I face a difficult situation, recently I faced a situation where i had to deal with a very important customer who had a complaint regarding services. I dealt with this situation more professionally than before and saved an important customer. This all happened because of ADR that I learnt in essential strategies and skills taught by Professor George Siedel .

By Serena S

Jul 10, 2017

This course was amazing. I was dubious about how well it would suit me but as I am currently involved in several legal matters I found the information in the course to remarkably pertinent! It cleared up a lot of what I was seeing in my lawyers behavior and to think more from the other side's perspective to understand their tactics. Thank you so much for providing this course. I would recommend it to anyone! We are involved with more legal matters every day than we imagine and this course is an eye opener.

By Bradley P

Dec 26, 2019

I really enjoyed taking this course and feel that I learned a lot about negotiations that I will be able to apply on a daily basis both professionally and personally. I highly recommend this course to anyone that negotiates regularly especially if done for a living. Even after 20 years of sales experience I was able to take a lot from this course. It is well worth the time and effort. Purchasing the certificate at the end to put on your desk at work is an opportunity you won't want to pass up!

By Panvadee C

Oct 28, 2015

The contents are so relevant to the real world. I am glad that I have the opportunity to learn these skills and collect the techniques to use for the future. I always think that that the skillful negotiator will have to lie and being a bad person, but this course change my thought. I used to scare of negotiation, but now I am up for it. Thank you very much for the fantastic class. I don't know how you craft this course, but it kept my interest up till the end (which rarely happens).

By Martin s

May 15, 2020

Really enjoyed this class. It was a good refresher and gave me good ideas how to tweak my negotiations skills after beeing more than 20 years in business. The class and M. Siedel were a breath of fresh air and made me understood how I approach certain topics in negotiations and be able to be even more effective in them. One of the most important element is that it showed me how much more I need to LISTEN instead of always have something to say. My wife will certainly agree to this !

By Rito

Oct 30, 2015

I absolutely LOVED this course. I have been in the negotiation business for many years and feel that I learned so much from this course and cannot wait to apply my new found knowledge. It was not easy by any means and did leave me flustered at times but only because it took me away from my comfort zones from time to time. This course is a MUST for anybody that thinks they know it all about negotiating! I know I thought I did before I took it! Thank you so much Professor Siedel!

By Farhan B

Mar 19, 2017

One of the best real life course, that has a lot of practical and technical knowledge which most negotiators think they have but really do not know or understand it. It puts our thought process in a scientific way to negotiate with people and to understand how the other person will think and try to trap you. There is a lot of practical examples which helps you to change your way of negotiation. I am glad I took this course and will implement these techniques, in my daily life.

By Rajesh B

Apr 10, 2020

Successful Negotiation: Essential Strategies and Skills is a very useful program for all person and not just for corporates. its design in a very simple but meaningful manner. Its more apt for legal professionals / sales person who are required to negotiate on different aspect on regular basis. I feel it would have been more useful, I one could attend the face to face class for better experience in the role play, but this was as good as it gets in the virtual world of today.