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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,298 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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101 - 125 of 4,541 Reviews for Successful Negotiation: Essential Strategies and Skills

By Caio T

Apr 5, 2020

I had a great time studying Negotiation through the lessons made by Professor George Siedel and made available by Coursera. Honestly, the classes overcame my expectations since Week 1, and I'm grateful for all the learning they provided me. I strongly recommend this course to everyone who wants to learn about all kinds of negotiations and its strategies and legal approach, I'm sure you will find excellent theory complemented by study cases ministrated by Professor Siedel.

By Sharada T

Oct 1, 2017

This course was wonderful, it was easy to follow and gives a systematic run-down of how to start prepping for a negotiation, This course is already helping me in my personal life - For example-I managed to reduce my gym membership fees by negotiating with the sports club. Thank you for that ! Professionally this has helped me impress my boss and peers by coming up with novel solutions by simply thinking using logic of BATNA and ZOPA to my advantage. Cant thank you enough.

By Patrycja E S

Nov 27, 2015

Excellent course! I recommend this course for everyone interested in negotiation whether you're an amateur (just like me) or a professional. The course content is clear and the lectures are easy to follow. Professor, you explained everything very neatly and clearly. It was a very valuable experience to me, and I found myself learning more than I thought I would. It's definitely worth trying!

Thank you professor Siedel for your wonderful work.

Best regards,

Patrycja E. Stala

By Christopher C

Nov 4, 2015

Phenomenal insight into many aspects of basic business negotiations and overall contract crafting. As a small business owner I have frequently found contracts with our business being negotiated using some of the very techniques covered in this course. It was refreshing to see them from a well versed perspective and better understand how I might prepare counter negotiations to ensure our companies interests are fairly represented in future contracts and negotiations.


May 14, 2020

It was a very comprehensive course on negotiation covering key strategies and skills essential for success. There were many case studies and exercises throughout the course to illustrate and deepen understanding of concepts. George shared many personal examples and experiences he came across in his working careers and as a teaching professor. I strongly recommend this course to all those who are int interested to learn more on achieving success in negotiation.

By Karen M

Oct 26, 2015

Because of this course, I am more aware of opportunities to negotiate in my every day interactions with others. I enjoyed Professor Siedel's teaching style. He gets you to think on a deeper level, especially when he poses questions and presents scenarios. The course material is framed in a comprehensive manner. In hindsight, this course on negotiation has shown me how much of a poor negotiator I was. However, I now feel more empowered by what I've learned.

By Firdaus A

Aug 29, 2016

I am absolutely love this course! Despite frequent use of negotiating in my job, I was always dislike to negotiate until I sit for the course and learn the theory. The course also designed so well for a busy professional like me, with less gruesome schedules and deadlines. I totally recommend this course for those who never really completed any course in Coursera successfully, and of course, to those who wants to learn more about the theory of negotiati

By Клименко А Д

Jun 15, 2020

First of all, I would like to thank Professor George Siedel. This is a very understandable, comprehensive and affordable course for each person. This knowledge and some skills will help every person whose activity at least somehow intersects with the subject of negotiations. Even if you sell a house, a car and any other real estate or thing - this course is indispensable for you. Thanks to the University of Michigan and the professor for this course!

By Andrey A

Apr 28, 2020

Dr. Siedel is a true Master! I enrolled in the course because I am in Sales and I engage in negotiations on a daily basis. the course was so engaging that my wife(nurse by occupation) ended up listening almost to the whole course with me! The course addressed a lot of questions that I run into on a daily basis such as how do I enlarge the pie? what is the other side interest? etc' and elucidated techniques that I am using. Thank you Dr. Siedel!!!

By Anas A

May 8, 2020

Mr. Siedel is a great instructor and with all the real-life experiences and examples, it has been an excellent course to participate in. Even for those who are not from the relative technical background, it definitely will be an enjoyable journey.

I had so much fun and learned a great deal from him. Also, I must mention that the stories used in his lectures were cherries on top of the cake!

I wish to meet you some day and thank you in person!

By Ernest B

Nov 25, 2016

This course is totally amazing. I would have never guessed that I knew so very little about negotiations even though my first degree was Procurement and Supply Chain Management which treats negotiations as a major subject. I believe the approaches used by Prof. Siedel is one of a kind. I felt very involved in the whole process and at the end it really didn't feel like there was any pressure at all while learning because it was also very fun.

By Samantha L

Oct 15, 2015

I have thoroughly enjoyed this online course and have been able to broaden my skill set and understanding accordingly. This course has given me the tools and knowledge to plan out future negotiations and dispute management which is crucial in the field I work in.

Thank you for taking the time to create such a vast and detailed course.

As an international student, I also enjoyed learning more about Michigan and the core focus of the University.

By Meenakshi N

Jul 3, 2020

It was a great learning experience for me. Now that I have completed 2 online courses, I can say that few things are important in a course. 1) Content of Course. 2) Balanced Weekly Workload 3) Instructor. This is a very good course. All 3 essentials are present in this. The content is really helpful and it has 2 bonuses- 1) The negotiation exercise 2) The final exam. I really enjoyed this course and urge everyone to join this.

By Alessandro B

Jan 27, 2016

A very good course, held by a very clear and understandable professor with a really good way of teaching and explaining such a complex argument. This is really helpful not only applied to business but also in everyday life.

After this course i'm able to look at negotiations with a different perspective by understanding the scenario in which i'm involved.

I suggest this course to all the people, it gives you a boost in your life

By Murtuza Y M

Apr 18, 2020

I am really thankful to Respected Mr. George Siedel for giving such a wonderful explanation in the entire course & I really thank you from bottom of my heart to bring things in such a simple manner which will surely benefit me in my negotiations in the future . I hope I would see you someday if time permits me to visit Michigan Unversity. I wish I would shortly enroll for some more courses. Regards Merchant +919999902442

By olivia b

Apr 7, 2020

Great course, covering a lot of theory that is also applicable in real life. Have enjoyed the teaching style of Prof. Siedel very much. Friendly, clear, complete, to the point. The practice exercise of week 6 is a great addition that makes it clear how you can use what you've learned. The only (minor) remark is that the course has obviously some principles funded on American law, which aren't perse applicable in Europe.

By Christoph V

Sep 13, 2016

I really can recommend this course to everyone who wants to structure his negotiations.

I would describe myself as an experienced business negotiator, but the scientific approach to issues you encounter before, in and after a negotiation really helped me to improve my personal results.

Mr Siedel is a very good speaker, who gives very realisitc and sometimes fun examples.

I am really glad that I have found this course!

By Lisbhit J E

Aug 12, 2019

I am so glad I signed up for this course. I love the topic and has made some other courses around the World, but this one has been exceptional. Highly recommend it, I like the interactive way in what Professor Siedel has deliver every topic, he did cover all the subjects that matter not just for citizens in the US but around the Globe, and listening and watching him felt like if I was in class listening to him.

By Mohammed H S

May 22, 2020

The course was very useful and comprehensive,I learned the skills needed to manage the negotiations logically and scientifically. The professor was wonderful in putting up the materials and clarifying it >

Thank you Dr.Georgr Siedel and I invite you to visit Mesopotamia one day, I'll be honored to welcome you.

Best regards,

Mohammed H Shukur

Senior engineer and project manager at the ministry of electricity / Iraq

By Glen R

Apr 26, 2020

Really good introductory course to negotiation, clearly defines the underlying principles of negotiation and links it to basic human psychology and then gives a practical interpretation with good examples of how these two areas can be leveraged to make you a better negotiator. It kept me engaged and interested throughout and I have emerged with an additional set of skills to help me throughout my future career.

By Yemi O

Aug 6, 2019

This course has greatly enhanced my ability to see, not only business deals but, everyday life deals (decisions) from the perspective of the other person; looking beyond obvious details to seeing the big picture. Life is not always a struggle, depending on perspective and with the power of negotiation.

I love the lessons from House on the Elm street.

I believe i can negotiate better now. Thanks to Prof. Siedel.

By Izhan S

May 8, 2020

I was never a fan of online course but this is course is on another level. Every video was a pack of complete new surprises and skills. I never spend more than 1 hour in continous study but guess what i complete this course of 7 weeks in 14 days. This course really showed me that getting an A in business in alevels isn't everthing.

And so in end all to thanks to Sir George for making such a wonderful course.

By Ida B

Aug 13, 2020

Professor George Siedel is a fantastic teacher. Although there were zero interactions with the professor, I felt appreciated. He is very inclusive in his teaching style and if I ever visit The University of Michigan, I hope I get the chance to meet him. In addition, the course has taught me many skills that I think will be of great value in various parts of my life, both professional and private. Thank you!

By Frank A

Oct 16, 2016

As an outside salesman I believed my negotiation skills to be somewhat polished. Boy was I wrong! While through experience I've begun to use a minor amount of techniques taught in the course there was a vast amount of new information for me to pour over and learn. The systematic approach to negotiation also very helpful and has provided me a mental framework from which to become a better negotiator.

By Sharon S

Jan 12, 2019

A profound and stretching course that expects participants to challenge themselves and their assumptions, and ultimately raises their negotiation's capabilities. Immensely practical and potentially transformational. Prof Seidel teaching style is friendly, approachable and humorous (but requires some patience as he develops his arguments at a certain pace). You will enjoy and learn from it. A lot.