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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
2,920 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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326 - 350 of 768 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By pavana m

Aug 2, 2021

Best course to know emerging trends in neuro marketing and consumer neuroscience.

By Hugo A A V

Nov 13, 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

By Bivas N

Jul 8, 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

By Kumar V

Feb 6, 2018

Interesting course that throws open a whole new domain of marketing to anyone who

By paolo

Mar 25, 2017

great course , a must for all the professionals working in a marketing department

By Anne S S

Dec 20, 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

By MD M � �

Jul 25, 2020

Its a very helpful course for me and I got to learn new things from this course

By marilina c c

Mar 12, 2023

Es de mucha importancia para quienes nos interesa la investigación de mercado.

By Mariana F S

Jun 20, 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

By Alejandro P F

Jan 5, 2020

Very good course in order to introduce yourself into the Neuromarketing world!

By Florian M

Jul 22, 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

By Ariadne B G

May 4, 2021

I very much enjoyed lectures and videos. ALl information is clear and usefull

By Sofía G D L

Jul 23, 2020

The best course for someone how is passion about marketing and neuromarketing

By Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

By Yusleydy A

Sep 13, 2022

these courses helped me by learning new things that i didnt know bu now i do

By Fabrizio J R C

Jun 26, 2021

Un buen curso con todo lo básico para entrar en el mundo del Neuromarketing!

By Marcos J

Sep 18, 2020

Great Introduction for people who doesn't know anything about this subject!!

By CATALINA G L

Jul 13, 2020

I loved the course I love to practice and internship in this field! Love it!

By Miguel A M C

Sep 27, 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

By Dr. P K

Mar 3, 2017

Very interesting and useful course for consumer behavior and marketing area.

By Diana S G

Jul 22, 2022

ME encanto, conocer y entender las decisiones que tenemos con seres humanos

By carla y

May 23, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

By pradeep k p k

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

By Md T M

Sep 30, 2022

Good one to get acquainted with Consumer Neuroscience and Neuromarketing.

By RIVU D

Nov 30, 2020

Really awesome course. Just the right mixture of psychology and marketing.