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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,199 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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326 - 350 of 830 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Muhammad A

Feb 9, 2023

very informative and detailed course. must attend in order to further your career in marketing

By Susana H

Jan 25, 2022

Amazing course! I specially enjoyed the readings for the course and how clear the lectures are

By Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

By Juliana C C S

Apr 17, 2022

Great course, good readings and references to explore further. Really enjoyed the interviews.

By ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!

By Dianna

Feb 8, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.


May 8, 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

By Amanveer s

Mar 7, 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

By Natália M

Mar 15, 2023

This course is well structured and contains a good literature about consumer neuroscience.

By Renato V

Apr 9, 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

By Maria d l N P C V

Apr 28, 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

By Lebogang K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

By Mariana D C

Jul 5, 2020

Very good, and very complete! I really learned a lot and the information is very useful!

By Aniriddha W

Dec 6, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

By Filipe S

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

By Juan A P L

Oct 22, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

By Emily T

Aug 6, 2021

Really insightful, teaches interesting tools handy for the future world of Marketing


Aug 23, 2021

it is an informative course, I wish to add more courses about neuromarketing topic.

By Shubham A

May 12, 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

By sanjeev m a

Dec 10, 2020

helpful to any marketing professional who wants to orient themselves with the future

By Prompiriya P

Aug 14, 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

By Simon H

Sep 23, 2017

This was a great course if you would learn about how we process decisions. Thank you

By Thiago S S

Nov 18, 2023

Great to understand the importance and how to think about this fascinating subject!

By pavana m

Aug 2, 2021

Best course to know emerging trends in neuro marketing and consumer neuroscience.

By Hugo A A V

Nov 13, 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.