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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,259 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

SP

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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

AS

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Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

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376 - 400 of 849 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By carla y

May 23, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

By pradeep k p k

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

By Md T M

Sep 30, 2022

Good one to get acquainted with Consumer Neuroscience and Neuromarketing.

By RIVU D

Nov 30, 2020

Really awesome course. Just the right mixture of psychology and marketing.

By Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

By Γαβριέλλα Κ

Jun 4, 2024

Very interesting and the teacher very nice. It could use an update though

By Laimona S

Nov 18, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

By NAVANEETHAKRISHNAN K

Oct 8, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

By Sumi E J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

By Veronica J

Jul 10, 2017

Very good course: good contents and very relevant to real business world.

By Anthony E

Aug 9, 2019

awesome neuromarketing is the future and the future is upon us very soon

By David G N A

Jun 23, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

By Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

By Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

By Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

By Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

By Belen P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

By Chaw T T

May 5, 2023

it is a must to take this course both for customers or business owner

By Fahimeh H

Jun 24, 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

By Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

By Prateek V

Sep 5, 2022

Perfect course to learn about the neuromarketing & consumer science.

By Keila D S

Jul 5, 2021

aborda vários aspectos do estudo do neuromarketing, inclusive eticos

By Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

By Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

By Allycin P

Jan 13, 2020

The information will help transform the way I interact with clients.