Jun 24, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
May 28, 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
By Aniruddha D•
Jun 28, 2020
This was a nice course. The only way it can be improved is by introducing frequent interactive sessions through out the course, and periodic hand-on assignments. The course is loaded with interviews and paper discussions, which is great, but was losing the attention at times. Otherwise, it was very enriching.
By Sushiv M•
Nov 21, 2017
Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!
By Rosana R d N•
Apr 01, 2020
É um curso muito bom, com muito conteúdo e material para aprendizado mais profundo, porém, gostaria que os artigos sugeridos focassem mais em neuromarketing e menos em neuroscience. Alguns artigos, descrevendo o funcionamento do cérebro, eram extremamente teóricos, perdendo muito da aplicação prática.
By Barsa M•
Jun 21, 2020
It is a very insightful course to be understood by a person who has a curious mind to know how different parts of brain work. The best part of the design of the course is practical knowledge being shared by the experts of the neuromarketing field which makes the learning more exciting and contentful.
By Patricia G•
Jul 06, 2020
The lectures are concise and understandable for casual learners.
However, there are very long readings comprising of journal articles which takes the most time to complete especially if you have no background in neuroscience, neurology, or psychology.
By Burak T•
May 26, 2020
pretty useful but all examples and roles about retail marketing. i expect to see more thing about e-commerce shopping choice.. and would definitely see the more examples more than scientific datas on context. not only pepsi vs. coca cola.. thank you.
By Jonathan S O N•
Feb 26, 2017
I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.
By Martine K•
May 04, 2020
Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!
By Faith K•
May 19, 2020
Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.
By Weronika G•
Apr 04, 2020
Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.
By Carolina G F d C•
Jul 09, 2020
I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...
By Carl Z•
Mar 11, 2019
Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.
By Christiane M•
Jun 19, 2019
I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn
By Rohan M•
Mar 20, 2020
The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.
By Yan P•
Dec 16, 2018
A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.
By Vanessa C•
Jul 05, 2017
This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!
By Helen K•
Jun 25, 2018
It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)
By Jonathan N•
Mar 30, 2017
Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced
By Vanessa P•
May 24, 2017
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
By Aaditya S•
Mar 31, 2020
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
By Shreyansh J•
Aug 16, 2017
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
By Depanjan C•
Jun 11, 2017
Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday
By Samad k•
Apr 01, 2020
really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries
By David M•
Jun 28, 2019
Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional