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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,203 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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101 - 125 of 830 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Fatıma B D

Nov 22, 2020

I really enjoyed this course from a User Experience designer&researcher standpoint. The interviews were especially very illuminating. My only criticism would be about the sound quality for some of the recordings. They are understandable but could have been better.

By Gustavo B

Apr 3, 2023

El curso es excelente y te mantiene entretenido en todo momento. Es una buena introducción al tema, con videos variados y palabras simples para que puedas comenzar motivado. La traducción al español es correcta, hay algunos errores pero nada que genere problemas.

By Bence O

Sep 4, 2021

Lovely and comprehensive course, at first you might face some obstacles with terminology but you will get used to it gradually. If you are interested in the field of consumer behaviour or just simply behaviour in general this course is absolutely worth to take.

By Chithra N

May 3, 2020

An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!

By Carlotta P

May 31, 2020

This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!

By Kelly A

May 15, 2020

Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.

By Robert L H

Aug 27, 2021

From this course, I have learned many latest information about this emerging field. The reading materials are really academic oriented, hence, sometimes they are difficult to follow. The videos are excellent and easy to comprehend though. Highly recommend!

By Mr. S K M

Sep 3, 2020

This is an absolute-must-have course for anybody that has the customer in mind. The complexity of the Customer mind and behavior has been simplified. A tool that can help shape the way products and services are transferred to a customer.

Highly recommended.

By Sanjeev S P

Jul 24, 2020

Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you

By Denisse V

Mar 4, 2019

I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.

By Ignacio V

Jan 22, 2018

Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.

By Deleted A

Jul 4, 2020

I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.

By Rohan B

Mar 17, 2019

Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.

By Sudarsan R

Jul 7, 2019

Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.

By Masoom A

Dec 15, 2021

Very useful and comprehensive course. It has helped me in understanding the real structure of human brain and how it actually works in terms of consumer behavior. Thank you Mr. Thomas and Copenhagen Business School for adding value in my academia.

By Joydeep B

Jul 31, 2023

This course gives us a basic understanding of how our brain is being influenced by different aspects of activities and advertisement which impact our buying decision. In nutshell, this course is very useful for sales and marketing professionals.

By Rebecca F

Dec 7, 2019

Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.

By Sarah E

Aug 11, 2020

This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.

By Bilz S

Apr 5, 2020

It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.

Thanking You Alot

By Avneesh K

Apr 2, 2017

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.

By Abhishek g

Jun 29, 2022

A really good balance between academic research and business application with a light on ethics. Filled with lots of reading material but still, I think it's pretty deep reading material. The timeline does not consider the reading material

By Sadia F

Jun 12, 2020

This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.

By Srijamya

Apr 20, 2020

it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.

By Selly S P

Feb 18, 2020

Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!

By Peter H

Sep 10, 2023

Comprehensive introduction to consumer neuroscience and neuromarketing, especially for the beginners.

Courses not just explain the concept, methods or tools used in neuromarketing, the interviews with experts in the field are impressive.