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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,327 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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176 - 200 of 856 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Nicholas V

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Apr 6, 2021

In a marketing world that has become defined by walled gardens, micro moments and the omnichannel experience. It is so refreshing to put some scientific proof into marketing.

By SAMBUDDHA R

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Aug 30, 2022

This was indepth understanding of neuromarketing and with help pf neuroscience explains the logic behind whu neuromarketing has been gowing. A way to see consumer behaviour

By Laura G

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Jul 21, 2020

El cerebro es un campo tan amplio y lleno de maravillas que hace tan interesante este curso donde por medio de métodos, conceptos, estudios develan la importancia del mismo

By Elizabeth M

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Apr 27, 2023

An excellent course and a great place to start for anyone looking to take the first step in understanding the science that happens when we/ as we make the choices we make.

By Lloyd M

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Apr 20, 2017

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

By David G

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Jul 16, 2024

This course was fascinating. I am interested in behavioural science, and this course took it to a new level, by explaining the basis for behavioural science in the brain.

By Montserrat Z

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Aug 10, 2023

The course really explains all the details to start your Neuromarketing specialization. Also provides examples on real cases and the lectures are well explained aswell

By Saraswathy N

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Oct 31, 2020

It is very helpful to receive knowledge a bout this subject. Very simple notes and vedeo to achieve knowledge that is your esteemed university slogan. Thanks all of.

By Carya M

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Oct 9, 2020

Very happy to have completed the course. It has helped me gain further understanding of how this growing scientific field can aid my professional work (filmmaking).

By Claudia L

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May 18, 2020

It gives you the fundamental basis to start exploring this interesting world. There aren't many courses which are entirely about this subject and this so worth it.

By Rute G

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Feb 2, 2020

Great course for beginners in the study of neuromarketing!

Very complete videos with an appropriate language. I would recommend to everyone interested in this area.

By Charlotte X

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May 24, 2019

Thank you so much for the class. I never know I love this course until I meet it. And I want to study and investing in this study. this is very interesting for me.

By Ashish G

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Dec 26, 2018

Excellent course materials and trainers. Sometime videos feels a bit boring but that's fine. I have learned really amazing things that I was never aware before.

By Jeanine

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Oct 2, 2017

Excellent content for neuromarketing students. Practical examples, solid background and very clear structure organizing the course.

I absolutely recommend it!!!

By Ana V M

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Jan 4, 2023

Highly professional, well structured, comprehends different angles of observing the topic. Great interviews with the experts. Congrats to the professor Ramsoy!

By Pascal F R

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May 16, 2022

I highly recommend and thank you for the knowledge. The best Coursera and thank you also the instructor is very good in conveying the contents of the material.

By Alice L

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Jul 20, 2020

This course is really helpful as an introduction to those who are new to Consumer Neuroscience and Neuromarketing, and it is a very interesting course as well!

By Holly F

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Mar 25, 2017

I really enjoyed this course! I really liked the video of the instructor taking apart the model brain and pointing out the different parts and their functions.

By MIGUEL C

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Dec 20, 2019

This introductory course is deep enough to gain a clear understanding of the relationship between stimuli, neuroactivity, and behavior. I highly recommend it.

By Robert K

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Jun 13, 2017

Very good intro to neuromarketing. By including different subject matter experts from around the world, it really added to the understanding of the concepts.

By Sylvianne M R

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Jun 17, 2020

I love it! It gave me a completely different view of consumer's behavior and how neuroscience investigation can help marketers to better understand insights.

By Getentey

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May 8, 2020

This is the introduction of a new concept for me. For farther cognitive neuroscience study, the course will be more helpful. Thanks for the excellent course.

By Shevangi S

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Jun 29, 2020

This was an excellent course with apt reading information. Really interesting and helped me understand marketing from a completely scientific point of view.

By karla c

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Feb 15, 2022

Fue de mucha ayuda este curso para poder comprender de un modo un poco más claro la mente del consumidor "el consumidor puede mentir, pero su cerebro no"v

By Rohith K R

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Apr 13, 2020

Explains from a generic perspective but topics are deep enough that a very fundamental understanding is provided. Very good content design and presentation