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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

7,320 ratings
2,317 reviews

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews

Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

Apr 20, 2020

Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.

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126 - 150 of 2,294 Reviews for Introduction to Personal Branding

By Cody R

May 28, 2020

This was a wonderful short course that revealed some surprising truths about personal branding and what that means in the wider realm of the internet. I HIGHLY recommend this course to anyone working with a social media presence or anyone working on the internet at all. Key takeaway: YOU WILL BE GOOGLED!

By Nihan G

May 14, 2020

It was an awesome journey to learn insights on personal branding with Kimberley. She covers a lot of details in this course and gives examples from daily life. What makes this course very useful for me is the part that she mentions what might go wrong and how to come over with it. I definitely recommend!

By Mekhla S

Jun 21, 2018

Its a wonderful course and I had a great time doing it, not to forget the important insights I got to learn which were totally new to me. I would highly recommend this course to others as well as this is an important concept for all us to understand irrespective of the fact whether we are working or not.

By Lisa L

Feb 13, 2018

This course was exactly what I needed right now. I decided to create a website for my freelance business but I wasn´t prepared and was really stressed about it. I needed to go through this process first to understand my brand and what I wanted to put on my website and what I wanted it to do for me.

By Jane H

Apr 21, 2020

I think it would be really great to enrich the course with some more follow-up exercises after personal mission statement. It would also be great to see real-world cases, even for ordinary people who are just taking this course to build an online portfolio without much specific purposes in mind.

By Abir M

Aug 14, 2018

It was a very helpful and insightful course for me,especially taking the Myers & Briggs test which was very accurate and quite self revealing to me.I am sure this course will go a long way in enhancing my awareness in making my Brand stronger and my executive presence felt in a better way.

By Linda J H

Sep 6, 2018

Kimberly is awesome, inspiring, and communicates excellently. I learned a great deal from this class and will take other courses if I see that Kimberly is the teacher. I did have difficulty finding my posts in the forums, and was unable to view any responses to my posts if there were any.


Jul 24, 2020

Thank you Dr Kimberley Barker for this great course. It was fun and worth to learn a lot about building your personal branding. I am enjoy and gaining more knowledge and power on how to build a good personal branding. Thank you again Dr Kimberly Barker

Hilary Hiew

24 July 2020


By Joyce A

Dec 9, 2020

This course is great.It helped open my mind on handling my social media presence which until now has been chaotic.The course also enabled me listen to a lot of podcast which improved my knowledge and i was able to understand myself better with the Jungian 16 type personality test

By Jordi R

Jul 23, 2020

Though it was a very basic course on Personal Branding, Ms. Barker made it fun and challenging. Besides, it's the first course on Coursera translated in Catalan, my mother language. I highly recommend it for everyone interested on Branding as a first step to get into this topic.

By Abhishek Y

Apr 18, 2020

Go for the course if your are new on Internet or checking how to setup your persona brand online. what things you should follow and what all to do. Its has taught few good things. But course is not very much in depth. But quite helpful those all are try to build an online image.

By Emetitiri D

Sep 9, 2020

I have the opportunity to learn something I thought it does matter or its to be added in my social platform.

These include your mission statement, choosing two or not more than three social platform, creating schedules for your platform, reputation management.

Thank you Kimberly

By Mary C

Aug 7, 2020

Excellent course for anyone with a business, large or small. The "business" doesn't have to be a brick and mortar entity. I learned a lot from this course that I will be incorporating immediately for not just my home-based business, but for my personal online presence as well.

By Shaikh M P

Jun 24, 2020

Amazing course, a lot to learn. I would like to take this chance to thank Kimberley Barker, such an amazing teacher. She is always open to teaching and invites students to stay connected and seek help whenever necessary through various platforms. A course worth recommending.


May 18, 2020

Thank you so much, Kimberley. The courses are not courses but a complete insight into how to start building up a brand. How to start, what should be done, how it should be done. I am happy that I invested my time is this and learned new things. Once again thank you so much.

By Nikki V

May 29, 2018

Overall this is a great introductory course!! Personally, I highly suggest you do not stop your learning journey on Personal Branding with just this course as it says it is an Introduction and there's much more to be learned if you really want to know how to brand yourself.


Nov 28, 2020

Being new to Social Media, this was a great course. It actually covered many topics that I would not have anticipated, but we should all be aware of and know the basics of if we are venturing into Social. Loved your teaching style as well. Grateful for the opportunity!

By P D R

Jun 22, 2020

This course is aptly designed for busy personnel to have an overview and in depth understanding of various parameters involved in the personal branding and all the precautions need to be taken. Over all one gets the feel of being experienced even before getting into it.

By Roberto V

Jan 5, 2019

This course is perfect as an introduction to personal branding. The teacher was well-informed and funny, and there were plenty of examples throughout the lectures to understand the main points. I think she covered several key themes, so it's a very good starting point.

By Sally H

Feb 25, 2018

Thank you so much Kimberley. This course has a great pace, is thought provoking and I enjoyed the presentation style. It's made me think more about what I'm putting out on social media and how it might be perceived. The Reputation Management was a real eye opener.

By David C

Dec 13, 2017

This is a great course. I came in sceptical about me being a brand, but I think I get now why it's important to communicate who you are to the larger world out there. We all have something to offer and it's important to let people know who we are and what we can do.

By Dmitri M

Mar 20, 2017

Хороший и понятный курс для тех кто с помощью социальных сетей хочет продвигать свои навыки или бренд, но не имеет каких либо навыков. В курсе есть упражнения помогающие " Увидеть себя" и найти "Напрваление " , так же достаточно дельных и практических рекомендаций.

By Bhupendra B

Jul 14, 2020

Kimberley is a really amazing teacher who made the whole course so much fun. Also she's really helpful and cooperating. And mostly importantly the course covers all the fundamentals of a personal branding and really pushes you to take action if you're not already!

By Türkan Ö

Nov 8, 2020

çok teşekkür ederim. Tüm bilgiler ve paylaşım için. Ayrıca samimiyetle aktarılan kendi hikayeniz için de Kimberley. İlgiyle okuyacağım bir çok makaleye de sahip oldum. Ve tabii ki yepyeni bilgilere de. Online aldığım sertika için de ayrıca çocuklar gibi sevindim.

By Amy S

Jun 21, 2020

I really enjoyed Kimberly Barker's lectures- she is a great resource for this field. She was very relatable and enjoyable to listen to and learn from. The content was relevant, and I will use much of what I learned in the future in my career pursuits. Thank you!