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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

8,595 ratings

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews


Jun 22, 2021

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.


Apr 16, 2022

This course was very useful to promote me as a brand , with an emphisis to utilize the social media for it. I like this imaginative course as a timely innovative one , and will recommend to friends .

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151 - 175 of 2,606 Reviews for Introduction to Personal Branding

By Cristiano F d S

Apr 5, 2021

Very good course. With lots of content and lots of references. Professor Kimberley Barkey is wonderful, very humorous and very friendly. The course added a lot to me. I was very happy with the result and having had this wonderful opportunity. Thank you University of Virginia, Coursera and Professor Kimberley Barker.

By Muhammad F A

Apr 20, 2020

I learned a lot from this course. now I have made my digital appearance on social media as well as on such websites fro where I can connect with the professionals. A lot more. I love to choose Coursera where instructors are great and also having great teaching skills by which students can get easily understanding.

By Kathryn M L

Jan 24, 2018

I really enjoyed this course. Lecturer was down to earth and could easily relate. The information in quick 6-10 minute lectures was really handy and all the extra written material and links were great. I made lots of notes and changes to the way I present myself out in the world. A great course! I recommend it.

By Edwin W

Mar 24, 2019

I started this course after browsing through the courses of Coursera. I plan to do some online writing so this course have helped me greatly in many areas. This will help me with my brand and Social Media skills. I will recommend this course to anyone who is serious about business and their Personal Brand.

By Brittany C

Jun 23, 2020

Ms. Barker was both educational and funny which made learning throughout this class enjoyable. I had a good understanding of Personal Branding going in as I teach it in my class but I am always willing to learn more especially to be able to teach it to my class- this was definitely worth my time invested!

By Cody R

May 28, 2020

This was a wonderful short course that revealed some surprising truths about personal branding and what that means in the wider realm of the internet. I HIGHLY recommend this course to anyone working with a social media presence or anyone working on the internet at all. Key takeaway: YOU WILL BE GOOGLED!

By Nihan G

May 14, 2020

It was an awesome journey to learn insights on personal branding with Kimberley. She covers a lot of details in this course and gives examples from daily life. What makes this course very useful for me is the part that she mentions what might go wrong and how to come over with it. I definitely recommend!

By Mekhla S

Jun 21, 2018

Its a wonderful course and I had a great time doing it, not to forget the important insights I got to learn which were totally new to me. I would highly recommend this course to others as well as this is an important concept for all us to understand irrespective of the fact whether we are working or not.

By Lisa L

Feb 13, 2018

This course was exactly what I needed right now. I decided to create a website for my freelance business but I wasn´t prepared and was really stressed about it. I needed to go through this process first to understand my brand and what I wanted to put on my website and what I wanted it to do for me.

By Ji H

Apr 21, 2020

I think it would be really great to enrich the course with some more follow-up exercises after personal mission statement. It would also be great to see real-world cases, even for ordinary people who are just taking this course to build an online portfolio without much specific purposes in mind.

By Abir M

Aug 14, 2018

It was a very helpful and insightful course for me,especially taking the Myers & Briggs test which was very accurate and quite self revealing to me.I am sure this course will go a long way in enhancing my awareness in making my Brand stronger and my executive presence felt in a better way.

By Tshepo M

Jun 10, 2022

I enjoyed the course so much, thank you. The fellow students were excellent as well. Can may in the Mission Statement part of the course have roles, values and goals inluded as well. I think they all play a part in the achievement of a mission. My opinion, I do not know what others think?

By Linda J H

Sep 6, 2018

Kimberly is awesome, inspiring, and communicates excellently. I learned a great deal from this class and will take other courses if I see that Kimberly is the teacher. I did have difficulty finding my posts in the forums, and was unable to view any responses to my posts if there were any.


Jul 24, 2020

Thank you Dr Kimberley Barker for this great course. It was fun and worth to learn a lot about building your personal branding. I am enjoy and gaining more knowledge and power on how to build a good personal branding. Thank you again Dr Kimberly Barker

Hilary Hiew

24 July 2020


By Joyce A

Dec 9, 2020

This course is great.It helped open my mind on handling my social media presence which until now has been chaotic.The course also enabled me listen to a lot of podcast which improved my knowledge and i was able to understand myself better with the Jungian 16 type personality test

By Jordi R

Jul 23, 2020

Though it was a very basic course on Personal Branding, Ms. Barker made it fun and challenging. Besides, it's the first course on Coursera translated in Catalan, my mother language. I highly recommend it for everyone interested on Branding as a first step to get into this topic.

By Abhishek Y

Apr 18, 2020

Go for the course if your are new on Internet or checking how to setup your persona brand online. what things you should follow and what all to do. Its has taught few good things. But course is not very much in depth. But quite helpful those all are try to build an online image.

By Emetitiri D

Sep 9, 2020

I have the opportunity to learn something I thought it does matter or its to be added in my social platform.

These include your mission statement, choosing two or not more than three social platform, creating schedules for your platform, reputation management.

Thank you Kimberly

By Mary C

Aug 7, 2020

Excellent course for anyone with a business, large or small. The "business" doesn't have to be a brick and mortar entity. I learned a lot from this course that I will be incorporating immediately for not just my home-based business, but for my personal online presence as well.

By Fauzan N Q

Jul 18, 2021

This course is really help me to understand about personal branding. I'm currently a student university majoring on marketing management, so its really help me to learn something new aside from what i got at the university. Thank you Coursera, Thank you University of Virginia

By Shaikh M P

Jun 24, 2020

Amazing course, a lot to learn. I would like to take this chance to thank Kimberley Barker, such an amazing teacher. She is always open to teaching and invites students to stay connected and seek help whenever necessary through various platforms. A course worth recommending.


May 18, 2020

Thank you so much, Kimberley. The courses are not courses but a complete insight into how to start building up a brand. How to start, what should be done, how it should be done. I am happy that I invested my time is this and learned new things. Once again thank you so much.

By Nicole G

May 29, 2018

Overall this is a great introductory course!! Personally, I highly suggest you do not stop your learning journey on Personal Branding with just this course as it says it is an Introduction and there's much more to be learned if you really want to know how to brand yourself.


Nov 28, 2020

Being new to Social Media, this was a great course. It actually covered many topics that I would not have anticipated, but we should all be aware of and know the basics of if we are venturing into Social. Loved your teaching style as well. Grateful for the opportunity!

By P D R

Jun 22, 2020

This course is aptly designed for busy personnel to have an overview and in depth understanding of various parameters involved in the personal branding and all the precautions need to be taken. Over all one gets the feel of being experienced even before getting into it.