Learn how to market community events with clarity, strategy, and creativity. This course teaches you how to define your event’s purpose, set meaningful goals, and shape messaging that resonates with the audiences you want to reach. You’ll explore how to select the most effective marketing channels, partnerships, and sponsorship opportunities to support your outreach. You’ll also develop compelling promotional content and create polished, visually engaging materials using Adobe Express. By the end, you’ll be equipped to confidently promote community events that attract attention and drive participation.


Recommended experience
What you'll learn
Define clear event goals, target audiences, and key messages to guide effective community event marketing.
Select and apply the right marketing channels, partnerships, and sponsorship opportunities to maximize event reach.
Create compelling promotional content and polished visual materials using Adobe Express to support event engagement.
Skills you'll gain
- Promotional Materials
- Marketing Channel
- Visual Design
- Marketing Analytics
- Copywriting
- Event Marketing
- Target Audience
- Strategic Partnership
- Marketing Materials
- Promotional Strategies
- Graphic Design
- Goal Setting
- Advertising
- Performance Analysis
- Event Planning
- Community Outreach
- Professional Networking
- Branding
- Content Creation
Details to know

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December 2025
2 assignments
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There are 2 modules in this course
This module introduces the foundational elements of community event marketing—from identifying your event type to defining goals, understanding your audience, and choosing the right channels to reach them effectively.
What's included
6 videos4 readings1 assignment
This module guides you through developing clear, compelling event marketing content—from outlining your promotional materials to designing event flyers, sharing with your community, and evaluating your marketing results. You’ll apply your earlier planning to produce polished visuals using Adobe Express.
What's included
6 videos2 readings1 assignment
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