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Learner Reviews & Feedback for Strategic Innovation: Building and Sustaining Innovative Organizations by University of Illinois at Urbana-Champaign

306 ratings
53 reviews

About the Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Top reviews


Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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26 - 50 of 51 Reviews for Strategic Innovation: Building and Sustaining Innovative Organizations

By Pierre L

Apr 10, 2018

Great course! One of the best course of the iMBA program.

By Vinicio D S

Apr 10, 2019

Great course for understanding Strategic Innovation

By Jeff H

Apr 09, 2018

I absolutely loved this course! Highly recommended.

By Eduardo J Q C

Nov 27, 2018

Great material. The instructor is awesome as well.

By Andrew C

Apr 05, 2018

Great class! Innovation is key to sustainability.

By Nadia G

Apr 01, 2019

Really great learning in this course- Thank you!


Apr 01, 2017

An outstanding course with a great Professor!

By zubin v

Apr 16, 2019

Excellent. Practical. Put to Use immediately

By Emeka J E

Apr 25, 2019

Great and empowering course for innovation.

By Steve W

Apr 24, 2017

Great videos; clear communication

By Muthukumar S

Feb 25, 2019

Good and interesting Course

By Sandeep K

Apr 06, 2019

Great Learning Experience!

By Manuel M

May 11, 2018

Awesome relevant content.

By Mustafa A H

Apr 09, 2019






ive innovative

By Hani A

Oct 04, 2018

Really Great Course

By Chris L

May 20, 2017

Innovative course

By Dima S

Nov 01, 2017

Very nice one!

By anil p s

Jan 05, 2019

Great course!

By Andrés B R

Oct 14, 2019


By Bradley J S

Sep 03, 2019

I thought the class was well formatted and the instructor made some really thought provoking moments. I would say an improvement that could be made would be to updated the material a bit as many of the references were quite dated.

By Hammad S

Nov 05, 2018


Learned many thing connected to strategic innovation and planning.

By Oziel C

Oct 22, 2017

I would like to have more readings available in order to reinforce the learning.


Jun 01, 2019

This course is fairly good, while a little difficult for beginners to learn.

By Hernan M

Feb 27, 2019

The best way to continuous learning and improve yourself and from the best!

By Refaat M E E S A

Jun 09, 2019

i enjoyed it very much