About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 20 hours to complete
English

Skills you will gain

Business ModelInnovationBusiness ValueInnovation Management

Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 20 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
2 videos (Total 13 min), 5 readings, 1 quiz
2 videos
Welcome from Professor Raj Echambadi!9m
5 readings
Syllabus10m
ePub10m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
1 practice exercise
Orientation Quiz30m
4 hours to complete

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

4 hours to complete
9 videos (Total 88 min), 2 readings, 5 quizzes
9 videos
A Concise Framework to Analyze Innovation Problems - Part 19m
A Concise Framework to Analyze Innovation Problems - Part 25m
Prospect Theory: Minimizing Losses and Maximizing Gains22m
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13m
Developing a Value Proposition - Part 112m
Developing a Value Proposition - Part 210m
The Case of DeWalt Tools5m
Module 1 Summary4m
2 readings
Module 1 Overview10m
Module 1 Readings10m
5 practice exercises
Lesson 1-1 Practice Quiz30m
Lesson 1-2 Practice Quiz30m
Lesson 1-3 Practice Quiz30m
Lesson 1-4 Practice Quiz30m
Module 1 Quiz30m
Week
2

Week 2

5 hours to complete

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

5 hours to complete
9 videos (Total 67 min), 2 readings, 6 quizzes
9 videos
Innovation Adoption Lifecycle5m
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19m
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210m
Mapping Performance and Expectations in an Innovation Context - Part 18m
Mapping Performance and Expectations in an Innovation Context - Part 27m
Types of Innovations8m
Module 2 Summary4m
The Evolution of the PC Industry7m
2 readings
Module 2 Overview10m
Module 2 Readings10m
5 practice exercises
Lesson 2-1 Practice Quiz30m
Lesson 2-2 Practice Quiz30m
Lesson 2-3 Practice Quiz30m
Lesson 2-4 Practice Quiz30m
Module 2 Quiz30m
Week
3

Week 3

4 hours to complete

Module 3: Developing Winning Products: Sometimes Less Is More

4 hours to complete
7 videos (Total 70 min), 2 readings, 5 quizzes
7 videos
Crossing Over from Niche Markets to Mass-Market Dominance9m
Customer Journey Maps: Identifying Moments of Truth15m
General Philosophy About Building Great Products7m
Product Configuration Maps: How to Develop Winning Products17m
Module 3 Summary4m
The Case of Wikipedia11m
2 readings
Module 3 Overview10m
Module 3 Readings10m
5 practice exercises
Lesson 3-1 Practice Quiz30m
Lesson 3-2 Practice Quiz30m
Lesson 3-3 Practice Quiz30m
Lesson 3-4 Practice Quiz30m
Module 3 Quiz30m
Week
4

Week 4

5 hours to complete

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

5 hours to complete
9 videos (Total 74 min), 2 readings, 5 quizzes
9 videos
How Do Innovative Business Models Help Companies? - Part 112m
How Do Innovative Business Models Help Companies? - Part 211m
Elements of a Business Model and Business Model Canvas - Part 15m
Elements of a Business Model and Business Model Canvas - Part 29m
Designing Innovative Business Models - Part 17m
Designing Innovative Business Models - Part 29m
Module 4 Summary4m
The Case of the Newspaper Industry10m
2 readings
Module 4 Overview10m
Module 4 Readings10m
4 practice exercises
Lesson 4-1 Practice Quiz30m
Lesson 4-2 Practice Quiz30m
Lesson 4-3 Practice Quiz30m
Module 4 Quiz30m
23 minutes to complete

Course Conclusion

23 minutes to complete
2 videos (Total 8 min), 1 reading
2 videos
Gies Online Programs3m
1 reading
Congratulations!10m

Reviews

TOP REVIEWS FROM STRATEGIC INNOVATION: BUILDING AND SUSTAINING INNOVATIVE ORGANIZATIONS

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About the Innovation: From Creativity to Entrepreneurship Specialization

Innovation: From Creativity to Entrepreneurship

Frequently Asked Questions

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