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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,117 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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51 - 75 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By Ahmed F

May 29, 2022

Informative course on PM. The instructor gave an indepth knowledge of PM Roles & Responsibilities, Approaches, Working Models adn how to collaborate with different teams & stakeholders. I felt a lack of interactions in terms of assignments or mini projects to work on. This would be helpful for people with little PM experience to practice with the right sample project. Projects /Assignments assigned by the instructor will give it a more personal experience instead of pop-up windows

By Peter O

Jun 20, 2020

This course gave me a solid foundation to continue my PM education (as of this point in time i have done a 6-month product stretch, read books, essays and articles, and listened to hundreds of hours of Product podcasts and speakers). There was still plenty for me to discover including roles and titles more specific than "Product Manager." If you are outside of the tech or product world (I have a sales/service background) this is an excellent start to pivoting to a new career.

By Anne G

Sep 11, 2021

As a professional in the fintech start-up world who has recently pivoted into product by chance, this course/Alex Cowan did an incredible job of teaching me the fundamentals I need to know, both some that I knew I need to learn and some that I wasn't aware of. Not only did I learn a serious amount of great content, I thouroughly enjoyed doing so. I found myself binging this course. I couldn't get enough of it. I will be taking the rest of Alex Cowan's courses on Coursera.

By Maharshi H s n (

Apr 24, 2021

Great explanation by Alex Cowan and theories that he taught me were great and practical .And especially i like those explanation from various experienced professional from various designation, that clears my perspective more on what is product management in practical world. This course taught me lot in terms of product management and definitely it will help me in future. Thanks Coursera for giving me this opportunity.Thanks to Alex Cowan as well for great explanation.

By Dan D

Nov 10, 2017

Great course, great content! Highly recommended for any new PM or any experienced PM wanting to flesh out their skill set. One key detail for me was what inputs you should give to each of the business teams and what outputs you should expect from them. This is important given how ambiguous the Product role can be and that you usually end up spending time filling gaps yourself to ensure success, rather than being clear what the business teams should be doing for you

By Rani H

Mar 15, 2022

Thank you for the journey! I really enjoyed all the content. It helps me a lot to learn and study about product management, since this is the first time I learn about it. The material is also practical with some real examples. helps me to understand better what it looks like on the professional level. Although, I had difficulties to keep up on the video because English is not my first language. But, overall is great. Thank you.

By Stefan L

Feb 24, 2022

The course is well structuted and practical, it provided strategy level view to how to codnuct digital transformation, digital product management and strategy for the company. As a CPA/MBA holder and FinTech-EdTech manager, i beleive the course could provide value added when i perform my managment tasks. BCG session offered very insighful consulting values as well. I strongly recoemmend executive on management level to take.

By Christopher G

May 26, 2021

The course provided a good summary of core principles and frameworks/methodologies used in product management. It was a refresh to previously visited concepts and an intro to new approaches. The interviews from professionals were additive, providing real life examples and use cases. I also liked the format — easily, digestible video segments that were engaging to watch. I look forward to putting my learnings into practice.

By Gustavo C

Aug 22, 2019

The instructor of the course presents the content with a lot of knowledge and deep understanding on a easy to absorb manner.

The content is really dense and i had to keep coming back to lectures to get a better understanding so maybe it could go a little deeper on a few of those if the course was longer.

Overall I am really satisfied with the content and teaching methods and I believe the course has contributed a lot to me.

By Annapurna G

Jan 2, 2020

Completed this excellent Coursera certification course on Digital Product Management. The course helped me to learn the role of Product Manager in the new Agile/Data Science driven world and all the methodologies and tools that we can use to create/enhance, new/existing products. The course was example and scenario driven, with interviews from successful Product Managers from various industries. Definitely recommend it.

By Kshitij S

Feb 22, 2021

This course was suggested to me by a friend. After completing Week 1 of this course I must say I was completely hooked on to it as I found it very practical & to the point. The fact that this course has videos of actual professional people from different companies talking about their work is really insightful as well. I enjoyed doing this course. It will definitely help me in my future career path as a Product Manager.

By Vishweshwaran R

Apr 17, 2019

Thanks for the great program, structuring and pace Alex. Lot of the digital product management concepts have been new to me, and helped me understand in greater depth of why i do, what i do, intuitively.

This program will help me stay relevant in the current digital product management market and stay ahead of the curve by applying the concepts of digital product management.

Overall, i enjoyed this program very much.

By Merian

Mar 19, 2021

This is a great course for people new to the field of working Agile (it offers complete set of complementary tools for Agile working and insights in organisations working with Agile teams) or people that are applying agile for many years and think they do not need to plan and report on outcomes. The course has inspired me and I will give the the Agile approach a more prominent place in my daily life and work.

By Ralf M

Oct 25, 2020

A great introduction into the field of modern product management. Yes, it has a focus on software, as I believe this is where the spirit of "Lean Startup" (to which the course often references) comes from, but still - the course's content can be used for every company and person. Excellent didactic parts, links to external resources, and (as a non-native speaker) an English I was able to follow all the time.

By Daniel T

Jul 13, 2020

Fantastic course! Highly recommended for anyone interested in the job of (digital) product management, or product design and development in general. Gives a lot of useful information, tools, advise, etc, in order to be a more effective product manager and develop better products, which I will certainly use and which will certainly help me in my job. Well structured and presented as well. Many thanks, Alex!

By Deniz N Y

Feb 1, 2018

It was a very productive course. Some guest speakers were very effective and gave great examples from the office. It was a great intoduction to a lot of methodologies that I did not know existed. In addition, the resources were super helpful.

The time schedule was hard to keep up with, as I'm working in the mean while. But thanks to Coursera I was able to postpone the session and continue where I left off.


Aug 11, 2019

This is an excellent course for professionals who wants to break into product manager role. It benefits experienced PMs as well, in brushing up their PM fundamentals and providing the overall context. Alex provides a whole lot of frameworks, techniques and methods with ease and makes it very relevant with occasional interviews with subject matter experts in those specific areas. Overall, a 5-star course!

By Aditya B

Dec 14, 2020

A great and practical way to learn good PM skills! I love how the professor told me towards the end that to internalize the stuff, practice one thing at a time week by week and take another skill. The knowledge is packed here a lot so that I would suggest iterate through the videos multiple times. Make sure to get a 100% grade, which would help grasp the context rather than have an over-looking view.

By Evgeniia P

Dec 13, 2019

Even you won't be a ready-to-go-in-the-real-work Product Manager after the course (practice is always a key!) but this is a great course that will give you an overview of the most modern frameworks, methods etc. that you can start practising. Alex is a great lector - I've enjoyed the course very much and I recommend it to everyone who wants to have an overview of state-of-the-art product management.

By Amalchi C

Dec 19, 2019

Excellent course full of very practical advice. The instructor is incredibly engaging. I took away much more from this course than I thought I would. While assessments are limited to quizzes, they questions seem to be well-thought out. The interviews were a great addition as well. I predict that this will be a course that I will be referring back to as I transition to a digital product owner role.

By Ryan H

Jan 14, 2021

This course delivers a hard and fast overview of the fundamentals of product management from concept to deployment in both small and corporate roles. Interviews with professionals are on target and relevant to the subject. Notes should be taken throughout if you want to make this your career. Details can easily be missed because of the natural candor of the information, but no lecture is trivial.

By Rafael A

Jun 13, 2020

I am very satisfied, becasue this course allowed me to have know a modern Theory associated with practical content with the views of competent and knowledgeable professionals; High level didactics; great digital material; many methods, which allow the PMs to choose which best practices suit their profiles.

Grangatulation to Mr Alex Cowan e thank you so much to sharing a piece of his knowledge

By Kostas M

Sep 3, 2021

As someone who is not exactly bilingual, meaning English is not my primary launguge, i found mr.Cowan very simple and easily understood in his speech. The whole course was very helpful and gave me a lot of ideas since i am only just starting my career. Mr.Cowan talks through a lot of perspectives about the job of PM and makes you eager to try the things he teaches you in real life scenarios.

By Dawn R

Oct 5, 2020

This course is outstanding! I haven't been in the role of product manager for over ten years. This course has given me the knowledge and experience to reenter this role based on current practices of digital product management. I especially enjoyed the interviews with Darden alumni currently in roles where they understand product-market fit and deliver products that meet customer needs.

By Stefan W

Dec 7, 2017

I looked for a new approach in product management and Alex fulfilled my expectations with his course. He is passionate about product management and likes to share his experiences. For someone whose English is not his mother tongue, Alex communicates it in a very comprehensible and pictorial way. His network of experts is suitably diverse. However, I had some problems understanding them.