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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,116 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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1076 - 1100 of 1,358 Reviews for Digital Product Management: Modern Fundamentals


Mar 16, 2021

The course touches a lot of topics. There is a rich content. It did not satisfy my expectations, I was expecting a real life digital product management course not too much theory. I was not comfortable with the design of the course flow, organization of the content and lack of real life examples. The interviews were great, but I was expecting more real life software product management case studies. Most of the examples are outside software and technology. Presenting of the examples were also not in line with my learning pace. Each process step was not explained with a unique example, there was a lot of jump from one example to another, sometimes very different products, which almost made it impossible to understand the product management process - and align it with the case. The topics are not well aligned with product management process flow. Sometimes, I was lost between videos about what is the agenda and current topic. Good presentation, congratulation about the quality of the videos, slides, and the resources/templates provided.

By Shivani C

Jun 4, 2019

Pros: It is great course to take before starting out your journey as product managers. It touches upon all most all important topics and terminologies used by PMs. I personally can feel the difference between how I articulate my problem now having taken this course vs how I used to do it earlier. Alex is a great professor and speaks in a manner that is easy to understand and comprehend for every learer type. Cons: Some topics i think deserves more attention, like actinable analytics. Eventhough I work for an analytics solution firm, I found it hard and little bit confusing. The matter may either need restructuring or more content to understand the what, why and how.

All in all it was great course, I look forward to taking more such courses on Coursera.

By Nikita K

Dec 7, 2020

I took this course to start developing my own project. For me it was definitely an eye opener, especially in fundamental questions like personas and problem scenarios, which I think is very important. Based on this course I am going to review my first plan for the project and product development to include some of the concepts from the course. I did not give it five stars, because of the lack of explanations for some of the concepts, for example, what's the difference between the Venture Design process and Five Steps to Epiphany? When and why we should use the one over another? Another reasons is the explanations from Alex are really highlevel sometimes, while you would definitely like to explore some of the concepts in more details.

By Nora J

Apr 1, 2022

Alex is a great teacher who keeps your attention and shows enthusiasm for the content. The content is befitting for an introductory course, and gets you thinking about the concepts introduced. The various interviews are a great addition, the interviews with experts as well as those with the alumni.

The quiz questions could be improved by paying a little more attention to the link between the learning objectives, the course and the questions. Also, it would be nice to get new questions if you re-take a quiz, to really test your understanding. If the quizzes were as good as the course, I would give the course 5 stars.

By Christoph G

May 19, 2019

Great course with a lot of fresh ideas and smart approaches. 2 areas to improve from my personal point of view:

1)Pay some more attention to Week 2's structure of the content. W2 was PACKED with too many approaches and ideas (design thinking, agile, HOOK, Lean Startup, prototyping and more) which became a bit messy. More structure hear would have helped.

2) Make Quizzed more relevant by letting us students USE the tools we just learned. For example we answere what a BMC is good for, but we did not fill out one in any quiz although this would have been possible with one of the example companies included.

By Ryan M

Nov 25, 2019

Very useful if you're new to the game or transferring from a technical background into product management and need a place to start to put everything into perspective while picking up areas to focus on for new skills growth. The only gaps I see are in the area of consulting. Maybe brining in a new section or chat outlining product management from a consulting firm that provides consulting services perspective would be a great addition. (i.e. how to determine successful alignment with a clients processes or things to consider when attempting to plug consultants into product management lifecycles)

By George K

Oct 9, 2023

It is an acceptable starting point for someone looking to expand their understanding of Product Management in the Digital Space. Strongly recommend taking your time to understand the terminology/nomenclature so that you can follow along properly if you are not already familiar. Keep in mind it is introductory so do not expect too much focused effort on steps an details but rather somewhat of a holistic approach to the methodologies/tools/philosophies associated. Again... acceptable starting point. looking forward to the remaining courses in the series.

By Erik B

May 15, 2021

I really enjoyed the application of modern ideas and Mr. Cowan's passion and practical advise. Already being used to the spectacular style of YouTube content creators, I sometimes had to add some dopamine stimulating side content to watch the next video or do the next quiz. If the course creators wish to help younger generations to keep focused on the course's contents, maybe some of these techniques could be added as well. Thanks a lot for the course and for connecting the dots between the start-up world and enterprise software engineering!

By Aparshakti E

Aug 24, 2020

The Course is explained by Mr.Alex , i really like his teachings , very practical with good examples , that makes learning easier .. i wish they'd option for notes to copy and paste in your own word document , and not the website's notes.. and the speed of mr.alex while speaking is lil faster so i suggest do the speed 0.75x in video options .. otherwise a must do course , amazing models to help you design your product for your start up or for your existing product .Thank You Coursera . Thank you Mr Alex . Thank You Virginia University .

By Natalia M

Jul 30, 2020

It's a great course for someone who is starting this position as myself, at some point I think week 2 it was not getting 100% of my attention but I think it was because there's a lot of short videos about many different topics that needs more explanation, he was changing topics to fast. It was good when he could give examples of what he was saying. I love the interviews and the point of views of the PM's and people he interviewed, Eric one was great. Thanks for the course, I look forward to start practicing most if the things I learned!

By Sergey L

Sep 22, 2019

The course gives a great fundamental vision to the field of Product Management. I, personally, got the abstract vision what kind of information I should seek for. A small disadvantage to me as international non-English speaking student is quite little amount of examples. If there would be more specific and visual examples, it would be much more easier to understand and expand the vision of the PM profession.

Despite that minor minus, the course is well structured and gives the major fundamental view to the topic, thanks to Alex.

By Nidhish B

May 8, 2020

Being a fundamental course, it covers almost every aspect of product management. Definitely worth the money and time investment. Kudos to Alex for explaining the concepts quite lucidly. The guests with real-life examples are a great resource and if you are into the product management field then you can relate the top priorities and skills they suggested. Quizzes should contain more questions so the fundamentals of product management and practical problems can be completely absorbed during each week of the course.

By Ralitsa R

Jan 3, 2020

The course is a nice blend of theory and practical examples and what I loved about it was the shared view and experience of experts who work for some of the major corporations where all said is actually a way of work. What I assume could be improved is related to the logical sequance of the contect since I feel that there was a lot of valuable information, but I somehow have it messy in my head and I need to go back to some of the videos to recall. Thank you, all in all, I enjoyed it very much! ;)

By Jaikishore S

Dec 10, 2021

Learned a lot from this course on multiple fronts. Liked its extensive coverage of areas, concepts and real-world scenarios that a PM is likely to deal with. My favourite aspect of the course: Currently active PMs sharing insights and best practices gleaned from their work. What I'd like to see more of: A brief lesson backed up by some collateral on how learners can further their learning into one or more of the individual areas (Agile, Design Thinking, Hook Framework, A/B Testing etc).

By Nicholas A

Feb 20, 2024

Immersive and informative course that teaches the basics of Product Management very well. The course is video lecture based, and although the content was rich and well thought out, I can only give 4 stars as there was very little content format diversity. Many learners absorb content in different ways such as articles, infographics and interactive click-throughs. I realize that this is a course designed for professional adults, but content should be displayed for all learning types.

By Linda S

Feb 11, 2021

I really enjoyed this course. I thought it was very well constructed with topics building on previous modules and reinforcing concepts introduced. The quizzes are you go along are great for checking ones understanding, however found some of the language used in the quesitons difficult to comprehend. I am a native English speaker but i wonder if others who are not might struggle - especially around use of double negatives or some what i would call 'colloquial' American.

By Nick A

Jan 18, 2022

The course broadly covered a great deal of topics that I will explore in more detail on my own. I would not have had exposure to all of these interesting topics without it. I recommend the course and learned a great deal.

It is difficult to keep a view of the larger picture as each of the tools and techniques are discussed throughout the course. I lost sight of how everything I learned fits together and is part of a larger, overall process.

By Aditya P

Jun 26, 2021

Excellent course for getting better insights into product management. The course covers all the aspects of product management ranging from developing a new business to scaling an exisiting business. Also covers a range of methodologies required for a successful product management. The inclusion of product management insights from various industry experts proves to be really handy. Overall the course offers much more than you would expect.

By Angela M

Feb 16, 2022

Very good course for having and idea on how is to develope digital products and the importance of customer focus on it. It gives some idea on how is to lead interdisciplinaries teams when you have the responsabilities of a product manageres in different socopes of a business, that can be since engenieers and software developement to business and growth scope perspective.

By Himanshu K

May 25, 2020

The course is quite good for someone who is a beginner. The guest lectures in between coming from top-notch product managers make it even more interesting as it brings out perspective directly from the industry. It could have been much better if some practical exercises were given in each module so that we can have some kind of hands-on experience. Overall a good course with good content.

By Michael

Feb 2, 2020

The content of the course is really exceptionally good. The methods are explained fantastically and even experienced product managers really learn a lot here. For all those who have a lot of experience in dealing with agility, there is a lot of room for reflection, especially when dividing PM and PO. In the test questions, some answers unfortunately do not belong to the questions.

By Mauricio A

Mar 25, 2020

I think the course is very useful. Anyway, there is something I always miss and I missed it here again. Any of these jobs as PM need a team with the right knowledge, and that sound basis but fail many times. I really believe people must learn a way to achieve the right knowledge in their teams. Always that goal has been part of my core process and I am sure part of my success

By Roger R

Jul 29, 2020

A very good course with alot of ground covered. I would suggest users to get a some basic insights on Agile concepts and be clear that alot of what is talked about in this course pertains to product management in the software space. However it surely does give a comprehensive view on the discipline and is a good start for anyone looking to branch out into Product Management

By Shahani T

Apr 14, 2023

Great overview of digital PM. It would be helpful to have a guided application / case study approach to "learn by doing" to counterbalance the heavy lecture-based approach throughout this course. The examples the instructor uses are helpful, but the applied learning seems to rely on using these new skills at work directly, without offering a fictional place to practice.

By gulshan i

Jan 9, 2024

I would like to extend my appreciation for the meticulously crafted program. The instructions were notably clear, facilitating a seamless learning experience. The challenges offered proved instrumental in skill development, and the information provided was both valuable and beneficial. I commend your commitment to delivering a high-quality learning experience. Sincerely,