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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,113 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1226 - 1250 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By Michael B

May 1, 2017

Excellent introduction digital product management with quizzes that actually make you think.

By Dawid P

Dec 3, 2022

The Course is amazing but the slides are almost useless without the drawings made on video.

By Jayanth K

Jul 2, 2020

Loved the course material and expertise of the presenter. Thanks for organising this course

By Setemi A

Oct 25, 2020

it was a wonderful experience! The course materials were highly informative and relatable.


Jan 22, 2020

Very Informative course especially for people with very few/intermediate PM background.

By Yudy

May 11, 2022

This course is great. I learned many things. I should take this course long time ago

By Emir C G

Nov 22, 2020

That was very fruitful to understand the digital product management methods and tools

By Akshay C D

Jul 13, 2020

It gives a lot of knowledge, can get a little mixed up, but overall great course!

By Smriddhi W

Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

By Kishore S

Dec 29, 2020

Fantastic course for product managers. Lot of experiences shared by different PM

By Shynara A

Sep 4, 2020

a lot of blurry information: not clear sometimes how really to use this or that

By Vanessa R

May 20, 2022

podría ser un poco más interactivo , sin embargo tiene información muy valiosa

By Sadeq J

Jun 18, 2021

Trustworthy course and up to expectations, it's just the quizzes like puzzles.

By Alvaro D

Jul 25, 2020

Except for the multiple questions tests, I think is a good introductory course

By Karishma M S

Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.

By Alex W

May 8, 2020

Strong course offering a broad range of tools useful to PMs across the board.

By Lei W

Dec 2, 2019

good structure and content, just hope it can include more practical exercises

By Yash M

Sep 9, 2019

Great course to learn about fundamentals of PM and various techniques used.

By carlos o m

Mar 8, 2021

Grande el instructor y los contenidos. Mejorable la traducción al español.


Jun 12, 2020

Last week content was a little vague which made it difficult to understand

By Marcela F

Jun 21, 2023

Its a great beginner course to tried to understand product management.

By Adeiza I

Oct 11, 2020

A clear understanding of Product Management, and Leadership tools.

By Nazmul Q Z

Aug 14, 2021

Was a bit too fast for me. Abstract topics require more examples.

By Hussain A

Apr 19, 2020

Good overview and breadth of tools for digital product management

By Syfaa R

Apr 2, 2023

it's helped me so much, especially for my future job. thank you!