Modern marketing teams juggle multiple platforms—HubSpot, Meta Ads, and Google Ads—while striving to make every dollar count. In this course, learners explore how to design and optimize AI-driven omnichannel campaigns that boost visibility and meet performance goals. Through videos, readings, and practical labs, they learn how to coordinate cross-channel assets, monitor cost per lead (CPL), and calculate return on ad spend (ROAS). The course goes beyond setup—it teaches how to evaluate results, identify underperforming channels, and propose budget reallocations using real data. By the end, learners can launch integrated campaigns, analyze performance confidently, and communicate optimization recommendations through clear, data-driven presentations to leadership.
Optimize Campaigns: Boost Your AI Visibility
Optimize Campaigns: Boost Your AI Visibility
This course is part of Marketing Analysis and KPIs Specialization
Instructor: ansrsource instructors
Access provided by ExxonMobil
Recommended experience
Skills you'll gain
- Data-Driven Decision-Making
- Performance Analysis
- Google Ads
- Marketing Budgets
- Marketing Effectiveness
- Data Presentation
- Return On Investment
- Campaign Management
- Marketing Channel
- Performance marketing
- Cross-Channel Marketing
- Lead Generation
- Advertising Campaigns
- Budget Management
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January 2026
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There is 1 module in this course
Modern marketing teams juggle multiple platforms—HubSpot, Meta Ads, and Google Ads—while striving to make every dollar count. In this course, learners explore how to design and optimize AI-driven omnichannel campaigns that boost visibility and meet performance goals. Through videos, readings, and practical labs, they learn how to coordinate cross-channel assets, monitor cost per lead (CPL), and calculate return on ad spend (ROAS). The course goes beyond setup—it teaches how to evaluate results, identify underperforming channels, and propose budget reallocations using real data. By the end, learners can launch integrated campaigns, analyze performance confidently, and communicate optimization recommendations through clear, data-driven presentations to leadership.
What's included
6 videos2 readings4 assignments
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Felipe M.
Jennifer J.
Larry W.
Chaitanya A.
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