Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual overview of supervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.



Supervised Text Classification for Marketing Analytics
This course is part of Text Marketing Analytics Specialization


Instructors: Chris J. Vargo
Access provided by Macquarie University
2,111 already enrolled
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What you'll learn
Describe text classification and related terminology (e.g., supervised machine learning)
Apply text classification to marketing data through a peer-graded project
Apply text classification to a variety of popular marketing use cases via structured homeworks
Train, evaluate and improve the performance of the text classification models you create for your final project
Skills you'll gain
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There are 4 modules in this course
Let's get started with the basics of Google Colab and Jupyter Notebooks
What's included
2 videos6 readings2 assignments1 discussion prompt
Some problems in basic information retrieval require simple approaches, like looking for specific keywords and token in text. We'll start with the basics of information science and systems and talk about some simple but powerful tools in natural language processing.
What's included
1 video2 readings2 assignments
In this module, we will learn how to workshop a variety of supervised machine learning models that rely on linear-based models. We will also learn how to perform an external performance analysis of models in sci-kit learn.
What's included
1 video2 readings2 assignments2 programming assignments
In this module, you will conclude the course with one final assignment!
What's included
2 readings1 assignment
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Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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