In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization


Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Operational Efficiency
- Financial Modeling
- People Management
- Go To Market Strategy
- Marketing
- Process Analysis
- Process Management
- Finance
- Branding
- Capital Budgeting
- Financial Statement Analysis
- Operations Management
- Marketing Planning
- Financial Reporting
- Return On Investment
- Financial Statements
- Peer Review
- Human Capital
- Financial Accounting
- Corporate Finance
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Taught in English
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Specialization - 6 course series

Introduction to Marketing
Course 110 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Branding
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Integrated Marketing Communications
Category: Brand Awareness
Category: Go To Market Strategy
Category: Customer experience strategy (CX)
Category: Target Market
Category: Marketing Planning
Category: Marketing Communications

Introduction to Financial Accounting
Course 213 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Balance Sheet
Category: Accrual Accounting
Category: Bookkeeping
Category: Financial Statement Analysis
Category: Financial Accounting
Category: Financial Analysis
Category: Financial Reporting
Category: Revenue Recognition
Category: Income Statement
Category: Accounting

Managing Social and Human Capital
Course 37 hours
What you'll learn
Skills you'll gain
Category: Human Capital
Category: People Management
Category: Organizational Structure
Category: Decision Making
Category: Job Analysis
Category: Employee Performance Management
Category: Organizational Change
Category: Change Management
Category: Organizational Leadership
Category: Compensation Management
Category: Human Resource Strategy
Category: Constructive Feedback
Category: Organizational Effectiveness
Category: Talent Recruitment
Category: Team Motivation
Category: Leadership and Management

Introduction to Corporate Finance
Course 47 hours
What you'll learn
Skills you'll gain
Category: Cash Flows
Category: Corporate Finance
Category: Financial Analysis
Category: Capital Budgeting
Category: Financial Modeling
Category: Cost Benefit Analysis
Category: Asset Management
Category: Cash Flow Forecasting
Category: Financial Management
Category: Risk Analysis
Category: Return On Investment
Category: Business Valuation
Category: Financial Acumen

Introduction to Operations Management
Course 514 hours
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
Category: Operations Management
Category: Process Improvement
Category: Process Analysis
Category: Root Cause Analysis
Category: Supply Chain Management
Category: Statistical Process Controls
Category: Capacity Planning
Category: Continuous Improvement Process
Category: Quality Management
Category: Operational Efficiency
Category: Inventory Management System
Category: Process Management
Category: Process Flow Diagrams
Category: Lean Methodologies
Category: Workflow Management

Wharton Business Foundations Capstone
Course 614 hours
What you'll learn
Skills you'll gain
Category: Competitive Analysis
Category: Project Design
Category: Marketing Planning
Category: Feasibility Studies
Category: Strategic Thinking
Category: Analysis
Category: Product Development
Category: Case Studies
Category: Accounting
Category: Finance
Category: New Business Development
Category: Peer Review
Category: Business Analysis
Category: Consumer Behaviour
Category: Entrepreneurship
Category: Marketing Strategies
Category: Financial Accounting
Category: Business Planning
Category: Business
Category: Marketing
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