In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.



Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
Access provided by The National Institute of Engineering
300,856 already enrolled
(19,031 reviews)
What you'll learn
- Understand branding and go-to-market strategies 
- Read income statements, balance sheets, and cash flow statements 
- Manage people through motivation and reward systems 
- Analyze and improve business processes in services or manufacturing 
Skills you'll gain
- Return On Investment
- Process Management
- Financial Statement Analysis
- Peer Review
- Operational Efficiency
- Accrual Accounting
- Operations Management
- Corporate Finance
- People Management
- Process Analysis
- Finance
- Project Design
- Financial Accounting
- Strategic Marketing
- Capital Budgeting
- Financial Reporting
- Marketing
- Human Capital
- Branding
- Financial Statements
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- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing
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Skills you'll gain

Introduction to Financial Accounting
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Skills you'll gain

Managing Social and Human Capital
What you'll learn
Skills you'll gain

Introduction to Corporate Finance
What you'll learn
Skills you'll gain

Introduction to Operations Management
What you'll learn
- You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management. 
Skills you'll gain

Wharton Business Foundations Capstone
What you'll learn
Skills you'll gain
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