Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
Access provided by American University of Bahrain
36,176 already enrolled
Gain insight into a topic and learn the fundamentals.
4.5
(804 reviews)
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
89%
Most learners liked this course
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
- Product Requirements
- Product Development
- Technical Product Management
- Competitive Analysis
- Product Roadmaps
- Customer experience strategy (CX)
- New Product Development
- Persuasive Communication
- B2B Sales
- Product Strategy
- Innovation
- Market Analysis
- Product Management
- Customer Insights
- Market Opportunities
- Product Lifecycle Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
What's included
7 videos2 readings1 assignment2 discussion prompts
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
What's included
9 videos3 assignments2 peer reviews2 discussion prompts
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
What's included
8 videos1 reading2 assignments2 peer reviews
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
What's included
14 videos1 reading3 assignments2 peer reviews1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.6 (429 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.5
804 reviews
- 5 stars
67.41%
- 4 stars
21.76%
- 3 stars
5.97%
- 2 stars
2.61%
- 1 star
2.23%
Showing 3 of 804
AF
4
Reviewed on Jun 21, 2022
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
RP
5
Reviewed on Jul 16, 2021
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
VV
5
Reviewed on May 20, 2023
This course made me feel even mor curious and empowered to be in product management! The questions on the quizes were sometimes a bit confusing so it took a few attempts to get it right.
Explore more from Business
Advancing Women in Tech
Advancing Women in Tech
Advancing Women in Tech
Board Infinity
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.