In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content Marketing
The Strategy of Content Marketing
Instructors: Sonia Simone
Access provided by Vishwakarma Intitutes
685,765 already enrolled
Gain insight into a topic and learn the fundamentals.
4.5
(5,301 reviews)
Intermediate level
Some related experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Blogs
- Content Creation
- Customer experience strategy (CX)
- Branding
- Target Audience
- Marketing Strategies
- Writing
- Marketing Effectiveness
- Driving engagement
- Persona Development
- Marketing
- Strategic Marketing
- Multimedia
- Content Performance Analysis
- Storytelling
- Social Media Content
- Content Strategy
- Copywriting
- Ethical Standards And Conduct
- Content Marketing
Details to know
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Taught in English
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Welcome to Module 1! In this module, we'll gain an understanding of what content marketing is, how content marketing plays a pivotal role in inbound and outbound strategies, and recognize the impact of content marketing in the digital world. You'll be able to recognize the benefits of brand awareness and current industry statistics. We'll review why content marketing is a central element in modern businesses and how it aligns with marketing objectives. We have a lot to cover, so let's get started!
What's included
8 videos1 reading2 assignments1 plugin
Welcome to Module 2! In this module, you'll review and apply the basic concepts of crafting a compelling piece of content to the unique content strategy needs of B2B, B2C, and eCommerce industries. We'll then learn to develop tailored content strategies that align with specific industry goals and audience preferences. You'll also gain the ability to apply theoretical knowledge of content marketing to practical, industry-specific scenarios. Let's get started!
What's included
20 videos3 assignments1 discussion prompt1 plugin
Welcome to Module 3! In this module, you'll understand what content audits are and their importance in content marketing. We'll discuss the basic components and types of content audits, how to plan and conduct a content audit effectively, and review the tools and methods used in the content auditing process. You'll understand how to effectively report audit findings, implement those findings into a content strategy, and how to schedule regular audits effectively. Let's dive in!
What's included
10 videos2 assignments
Welcome to the final module! In this module, we'll learn how to conduct a SWOT analysis in the context of content marketing. You'll develop skills to apply SWOT insights for enhancing content marketing strategies, understand the role of continuous SWOT analysis in maintaining a competitive advantage, and review the methods of conducting a thorough competitive analysis. Lastly, you'll develop a competitive analysis to assess competitors' strategies and performances. Let's finish strong!
What's included
4 videos2 assignments1 discussion prompt1 plugin
Instructors
Instructor ratings
4.6 (1,714 ratings)Offered by
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4.5
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Showing 3 of 5301
MJ
5
Reviewed on Jul 30, 2020
I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.
CA
4
Reviewed on Mar 27, 2021
This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.
DS
5
Reviewed on Nov 24, 2021
As graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.
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