Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Xavier School of Management, XLRI

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

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Taught in English
Recently updated!

February 2026

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Specialization - 11 course series

What you'll learn

Skills you'll gain

Category: Google Analytics
Category: Consumer Behaviour
Category: Customer Analysis
Category: Focus Group
Category: Survey Creation
Category: Surveys
Category: Market Research
Category: Marketing Psychology
Category: User Feedback
Category: Target Market
Category: Market Analysis
Category: Marketing Planning
Category: Target Audience
Category: Data-Driven Decision-Making
Category: User Research
Category: Active Listening
Category: Key Performance Indicators (KPIs)
Category: Data-Driven Marketing

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Psychology
Category: Decision Making
Category: Marketing Materials
Category: Target Market
Category: Customer Analysis
Category: Product Marketing
Category: Selling Techniques
Category: Negotiation
Category: Advertising
Category: Closing (Sales)
Category: Customer Insights
Category: Marketing

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Content Creation
Category: Social Media
Category: Social Media Marketing
Category: Content Performance Analysis
Category: Content Marketing
Category: Copywriting
Category: Shared Media
Category: Content Strategy
Category: Promotional Strategies
Category: Social Media Campaigns
Category: Driving engagement
Category: Social Media Content

What you'll learn

Skills you'll gain

Category: Innovation
Category: Business Technologies
Category: Entrepreneurship
Category: Open Mindset
Category: Creative Thinking
Category: Growth Mindedness
Category: Creativity
Category: Thought Leadership
Category: Business Risk Management
Category: Visionary
Category: Continuous Improvement Process
Category: Ideation
Pricing Strategies

Pricing Strategies

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Customer Retention
Category: E-Commerce
Category: Price Negotiation
Category: Negotiation
Category: Sales Strategy
Category: Product Strategy
Category: Upselling
Category: Revenue Management
Category: Case Studies
Category: Coaching
Negotiation Skills So Strong That You Beat ChatGPT

Negotiation Skills So Strong That You Beat ChatGPT

Course 6, 2 hours

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Rapport Building
Category: Sales
Category: Sales Training
Category: Price Negotiation
Category: B2B Sales
Category: Overcoming Objections
Category: Closing (Sales)
Category: ChatGPT
Category: Collaboration

What you'll learn

Skills you'll gain

Category: Value Propositions
Category: Branding
Category: ChatGPT
Category: Brand Awareness
Category: Performance Measurement
Category: Key Performance Indicators (KPIs)
Category: Corporate Communications
Category: Brand Marketing
Category: Performance Analysis
Category: Driving engagement
Category: Data Ethics
Category: Prompt Engineering
Category: Emotional Intelligence
Category: Copywriting
Category: Brand Strategy
Category: Content Performance Analysis
Category: Customer Engagement
Category: Digital Brand Strategy
Category: Storytelling
Category: Responsible AI

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Consumer Behaviour
Category: Decision Making
Category: Negotiation
Category: Professionalism
Category: Consultative Selling
Category: Non-Verbal Communication
Category: Active Listening
Category: Communication Strategies
Category: Compassion
Category: Rapport Building
Category: Empathy & Emotional Intelligence
Category: Sales Strategy
Category: Overcoming Objections
Category: Personal Development

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Selling Techniques
Category: Consultative Selling
Category: Cultural Sensitivity
Category: Overcoming Objections
Category: Cultural Responsiveness
Category: Consultative Approaches
Category: Sales
Category: Prospecting and Qualification
Category: Decision Making
Category: Sales Process
Category: Active Listening
Category: General Sales Practices
Category: Intercultural Competence
Category: Rapport Building

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales Strategy
Category: Rapport Building
Category: Non-Verbal Communication
Category: Interpersonal Communications
Category: Selling Techniques
Category: Customer Relationship Building
Category: Consumer Behaviour
Category: Sales Process
Category: Overcoming Objections
Category: Consultative Selling
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Target Audience
Category: Marketing Materials
Category: Marketing Psychology
Category: Conversion Funnel Analysis
Category: Promotional Strategies
Category: Closing (Sales)
Category: Marketing
Category: Customer Analysis
Category: Selling Techniques
Category: Product Promotion
Category: Video Production
Category: Sales
Category: Sales Strategy
Category: Marketing Strategies
Category: Consumer Behaviour
Category: General Sales Practices
Category: Marketing Collateral
Category: Sales Process

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Instructor

Alex Genadinik
Alex Genadinik
117 Courses19,420 learners

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Alex Genadinik

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