This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing.
The Role of the Media
The Role of the Media
This course is part of Communicating with Presence Specialization
Instructors: Greg Burke
Access provided by AO Pay
1,515 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(22 reviews)
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
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This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.
What's included
7 videos1 reading2 assignments
Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy
What's included
6 videos1 assignment
Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.
What's included
7 videos2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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