In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization


Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Peer Review
- Return On Investment
- Financial Statements
- Strategic Marketing
- Operational Efficiency
- Marketing Planning
- Financial Accounting
- Branding
- Capital Budgeting
- Human Capital
- Corporate Finance
- Financial Statement Analysis
- Process Management
- People Management
- Finance
- Marketing
- Financial Reporting
- Process Analysis
- Go To Market Strategy
- Operations Management
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Taught in English
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Specialization - 6 course series
Introduction to Marketing
Course 112 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Marketing Strategy and Techniques
Category: Marketing Effectiveness
Category: Go To Market Strategy
Category: Customer Insights
Category: Customer experience strategy (CX)
Category: Marketing Analytics
Category: Target Market
Category: Branding
Category: Strategic Marketing
Category: Marketing Communications
Introduction to Financial Accounting
Course 215 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Financial Accounting
Category: Bookkeeping
Category: Balance Sheet
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Financial Analysis
Category: Income Statement
Category: Financial Reporting
Category: Accounting
Category: Revenue Recognition

Managing Social and Human Capital
Course 39 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Human Capital
Category: Organizational Change
Category: Job Analysis
Category: People Management
Category: Organizational Structure
Category: Employee Performance Management
Category: Change Management
Category: Constructive Feedback
Category: Organizational Leadership
Category: Leadership and Management
Category: Human Resource Strategy
Category: Compensation Management
Category: Talent Recruitment
Category: Organizational Effectiveness
Category: Team Motivation
Introduction to Corporate Finance
Course 49 hours
What you'll learn
Skills you'll gain
Category: Cash Flows
Category: Corporate Finance
Category: Financial Modeling
Category: Capital Budgeting
Category: Financial Analysis
Category: Forecasting
Category: Cash Flow Forecasting
Category: Finance
Category: Risk Analysis
Category: Return On Investment
Category: Business Valuation
Category: Financial Forecasting
Introduction to Operations Management
Course 516 hours
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
Category: Operations Management
Category: Process Improvement
Category: Root Cause Analysis
Category: Continuous Improvement Process
Category: Process Analysis
Category: Statistical Process Controls
Category: Capacity Planning
Category: Supply Chain Management
Category: Lean Methodologies
Category: Operational Efficiency
Category: Workflow Management
Category: Quality Management
Category: Process Management
Category: Inventory Management System
Category: Process Flow Diagrams

Wharton Business Foundations Capstone
Course 615 hours
What you'll learn
Skills you'll gain
Category: Analysis
Category: Strategic Thinking
Category: Marketing Planning
Category: Product Development
Category: Marketing
Category: New Business Development
Category: Project Design
Category: Case Studies
Category: Peer Review
Category: Financial Accounting
Category: Finance
Category: Business Planning
Category: Marketing Strategies
Category: Feasibility Studies
Category: Consumer Behaviour
Category: Business
Category: Entrepreneurship
Category: Business Analysis
Category: Competitive Analysis
Category: Accounting
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