This course teaches you how to transform complex sales and marketing data into persuasive narratives that influence decisions and drive business growth. You’ll learn how to bridge the gap between analytics and storytelling, creating clear, visually engaging presentations that resonate with clients, executives, and teams. Topics include identifying trends in sales and customer data, designing impactful visuals, and building storytelling frameworks that strengthen sales strategies.
Master Data Storytelling for B2B & B2C Sales
Master Data Storytelling for B2B & B2C Sales
This course is part of multiple programs.
Instructors: João Freitas
Access provided by Georgetown University
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
Design engaging data visualizations that clarify complex insights and enhance understanding.
Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.
Skills you'll gain
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in English
Recently updated!
May 2025
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There are 3 modules in this course
In this course, you’ll master the art of data storytelling to drive sales and business growth. Through hands-on experience with sales data analysis, customer insights, and data visualization tools, you’ll learn to craft persuasive narratives that captivate clients, executives, and teams. You’ll build compelling data-driven sales presentations, apply storytelling frameworks for B2B and B2C audiences, and transform complex data into actionable strategies that influence decision-making and boost revenue.
What's included
2 videos1 reading
In this module, you’ll learn to turn sales data into persuasive stories tailored to B2B and B2C audiences. You’ll explore how to adapt narratives for different stakeholders, use CRM tools to analyze customer behavior and market trends, and avoid common interpretation errors. Through hands-on activities, real-world examples, and practice quizzes, you’ll build the skills to create impactful data stories that drive engagement and influence sales outcomes.
What's included
8 videos2 readings2 assignments2 peer reviews1 discussion prompt
In this module, you’ll learn to design clear, impactful sales data visualizations, choose the right formats, and simplify complex insights. You’ll explore ways to avoid cognitive biases, use CRM tools like HubSpot to create compelling reports, and apply storytelling frameworks to influence CEOs, marketers, and customers. The module ends with a capstone project to analyze sales performance and propose a data-driven strategy.
What's included
9 videos2 readings2 assignments3 peer reviews1 discussion prompt
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