Compute the internal and external factors that determine the competitiveness of your organization and the competitors
Apply the analysis conducted on the competing factors to determine the performance of each competitor.
Make strategic decision on how to minimize your weaknesses, and capitalize on your strengths to create a competitive advantage
By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making. To demonstrate the application of the Matrix, we will use a spreadsheet to analyze a division of a Fast-Food company. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Interna//External Competitive Profile Matrix
Task 2: External Factors: By the end of this task, you will determine the external factors and assign them weight
Task 3: External Ranking: By the end of this task, you will rank the external factors of all the competitors
Task 4: External Weighted and Total Scores: By the end of this task, you will compute the external weighted and total scores
Task 5: Internal Factors: By the end of this task, you will determine the internal factors and assign them weight
Task 6: Internal Ranking: By the end of this task, you will rank the internal factors of the all competitors
Task 7: Internal Weighted and Total Scores: By the end of this task, you will calculate the internal weighted and total scores
Task 8: Interpretation of Results: By the end of this task, you will use the results to make strategic decisions
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
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You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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