Coursera Project Network
Choosing a Facebook Post Type Based on Desired Engagement
Coursera Project Network

Choosing a Facebook Post Type Based on Desired Engagement

Taught in English

Kristin Walker

Instructor: Kristin Walker

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

What you'll learn

  • Set up your Facebook Business or Personal Page.

  • Understand the marketing benefits Facebook provides and learn how to set marketing goals, target audiences, and desired engagement levels.

  • Understand the importance of tone in messaging, determine your Facebook post type, and learn how to evaluate effectiveness of marketing efforts.

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Set up your Facebook Business or Personal Page.

  2. Understand the benefits of utilizing Facebook for marketing purposes.

  3. Determine your marketing goals, target audiences, and desired engagement levels.

  4. Use the correct tone to meet Facebook post objectives and appeal to the correct audiences.

  5. Determine which type of Facebook post to utilize and evaluate effectiveness of marketing efforts.

Recommended experience

No background necessary.

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Instructor

Kristin Walker
Coursera Project Network
7 Courses7,877 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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