Coursera Project Network
Crafting Personalized Content with Gen AI: Create a Campaign
Coursera Project Network

Crafting Personalized Content with Gen AI: Create a Campaign

Taught in English

Some content may not be translated

Megan Nixon

Instructor: Megan Nixon

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

1 hour, 20 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

What you'll learn

  • Learn how to use prompt engineering to synthese data

  • Create chain prompt to create specific content for your purposes

  • Apply the content you created with AI to a marketing campaign

Details to know

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Recently updated!

January 2024

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

1 hour, 20 minutes
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Using generative ai to consolidate information

  2. Learning how to create prompts to communicate with ai

  3. Developing complex chain prompts to get to the answer needed

  4. Develop a prompt to gather information and whittle down to get information you need

  5. Creating a persona and marketing email from the AI analysis of data

  6. Developing a social media post from the personas needs

  7. Creating a campaign from the second result of data

Recommended experience

Knowledge on email marketing, social media marketing, and access to Chat GPT.

7 project images

Instructor

Megan Nixon
Coursera Project Network
1 Course323 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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