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Prompt Engineering Generative AI for Marketing & Advertising
Coursera Project Network

Prompt Engineering Generative AI for Marketing & Advertising

Taught in English

Some content may not be translated

Blessing Adesiji

Instructor: Blessing Adesiji

1,779 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
3.8

(11 reviews)

What you'll learn

  • Apply the fundamental techniques and applications of prompt engineering and generative AI in marketing and advertising

  • Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E.

  • Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI.

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
3.8

(11 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Welcome to the course and get started

  2. Setup and navigate ChatGPT and DALL-E

  3. Understand the type and characteristics of Prompting

  4. Practice Activity: Create open-ended and specific prompt

  5. Craft fashion campaign email marketing texts

  6. Craft fashion campaign social media texts

  7. Create visual content for fashion marketing with DALL-E

  8. Practice Activity: Write text prompt to generate images

  9. Edit visual content for fashion marketing with Canva

  10. Optimize campaigns with sentiment analysis and A/B testing

Recommended experience

Basic computer literacy (no coding knowledge required)

Interesting in Marketing and Advertising

You will need credit card for tools subscription

1 project image

Instructor

Blessing Adesiji
Coursera Project Network
1 Course1,779 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 11

3.8

11 reviews

  • 5 stars

    45.45%

  • 4 stars

    9.09%

  • 3 stars

    27.27%

  • 2 stars

    18.18%

  • 1 star

    0%

PO
5

Reviewed on Oct 17, 2023

MG
5

Reviewed on Oct 20, 2023

JW
4

Reviewed on Feb 24, 2024

New to Marketing? Start here.

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