Product Development: Customer Journey Mapping with Miro

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In this Guided Project, you will:
2.5 hours
Beginner
No download needed
Split-screen video
English
Desktop only

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

Skills you will develop

  • Product Development

  • Marketing

  • Business Strategy

  • Value Proposition

  • Innovation

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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